Press Release

“EXCLUSIVE TIE UP-BSLI & Angel Broking “Leading Company Birla Sun Enters Into An Exclusive Tie-Up with Leading Retail Personal Financial Service Provider Angel Broking for Distribution of it’s Life Insurance Plans”

Mumbai, November 19, 2007: Birla Sun Life Insurance Company Ltd. (BSLI), the pioneer of Unit Linked Life Insurance plans amongst the private life insurers in India, has entered into an Exclusive Tie-Up with Angel Broking under which the country’s leading personal financial service provider will sell Birla Sun Life Insurance Plans, as its Corporate Agent, through its widespread network of more than 100 branches, 3500 business associates with the largest network of broking terminals in the country (Dun & Bradstreet report –June 2007). Angel Broking has been awarded “The Major Volume Driver” award by BSE for three consecutive years. It currently employs over 2200 employees and is servicing more than 3 lac Retail Customers. Angel has been actively pursuing initiatives to enhance its product basket in order to provide a complete array of financial products to its customers making it a One Stop Shop catering to All Financial Needs of a Retail Client. Through this exclusive arrangement, BSLI envisages that Angel Broking will augment BSLI’s distribution reach significantly and also bring its vast retail sales experience to generate significant volumes for BSLI all across the country.

BSLI’s market share as well as share of business amongst private life insurers has been increasing month-on-month. It has a 4.81% market share for the month of September 2007, within the industry. BSLI commands 8% of the business amongst private players, for the month of September 2007. The AUM for Birla Sun Life Insurance has crossed Rs.5100 crores as on 30th September 2007. BSLI’s premium persistency ratio is 97.7%. Its Outstanding Claims Ratio is 0.41%. The company’s capital base is Rs.877 crores as on 26th September, 2007.

In order to let Retail Customers reap the optimum benefit of Insurance Schemes and understanding of Right Product for ones Customized Financial Needs, the two leaders intend to jointly take up the task of Educating Investors on Varied Insurance Related Products and Benefits by holding All India Level Seminars and Camps moving ahead.

On the occasion, Mr.Vikram Mehmi, President & CEO, BSLI said, “As a part of BSLI’s expansion plans for the year, we intend strengthening our distribution arms through inter-mediaries. We are glad to have partnered with Angel Broking, which is a premier Broking House in the country. BSLI is confident that Angel Broking would, in a short time, be among its Top Distributors.”

Mr. Dinesh Thakkar, Chairman & Managing Director, Angel Broking, said, “We consider this a strategic partnership and would be synergic to our future plans in the retail financial space. BSLI, with its strong product basket and customer service, fits into our corporate vision and philosophy of providing the best value for money to our customers through innovative products, state of the art technology and personalized service”

About Birla Sun Life Insurance Birla Sun Life Insurance Company Limited is a joint venture between The Aditya Birla Group, one of the largest business houses in India and Sun Life Financial Inc., a leading international organisation. The local knowledge of the Aditya Birla Group combined with the expertise of Sun Life Financial Inc., offers a formidable protection for your future.

Birla Sun Life Insurance (BSLI) in its 6 successful years of operations has contributed significantly to the growth and development of the life insurance industry in India. It pioneered the launch of Unit Linked Life Insurance plans amongst the private players in India. It was the first player in the industry to sell its policies through the Bancassurance route and through the Internet. It was the first private sector player to introduce a pure Term plan in the Indian market. This was supported by sales practices, which brought a degree of transparency that was entirely new to the market. The process of getting sales illustrations signed by customers, offering a free look period on all policies, which are now industry standards were introduced by BSLI. Being a customer centric company, BSLI has invested heavily in technology to build world class processing capabilities. BSLI has covered more than a million lives since inception and its customer base is spread across more than 1500 towns and cities in India. All this has assisted the company in cementing its place amongst the leaders in the industry in terms of new business premium income. Additional information is available at www.birlasunlife.com

About Aditya Birla Group The Aditya Birla Group has a turnover close to Rs.49,440 crores (as on March 31st, 2007) and is one of the largest business houses in India. It enjoys a leadership position in all the sectors in which it operates. With over 75 business units, spanning the South East Asian belt, Africa, Canada and the UK among others, it is reckoned as India's first multinational corporation. The group is anchored by 88,000 employees and has 7 lakh shareholders, with a market capitalization of Rs.82,400 crores. In India, the Group has been adjudged “The Best Employer in India and among the top 20 in Asia” by the Hewitt-Economic Times and Wall Street Journal Study 2007 Additional information is available at www.adityabirla.com

About Sun Life Financial Inc. Sun Life Financial Inc. is a leading international financial services organization providing a diverse range of wealth accumulation and protection products and services to individuals and corporate customers. Tracing its roots back to 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of March 31st, 2007, the Sun Life Financial group of companies had total assets under management of US$386.82 billion. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under ticker symbol "SLF". Additional information can be found at: www.sunlife.com

About Angel Broking

Mr. Dinesh Thakkar began his career in Broking in 1987 and later, went on to set up Angel Broking, a premium Indian stock broking and house. It focuses on retail business with proven leadership and commitment to give “Real Value For Money” to its clients. Angel is a member of the Bombay and its group companies are members of the National Stock Exchange and also the country’s two leading Commodity Exchanges – the NCDEX and MCX. Angel is also registered as a with CDSL. Angel provides personalized services to its retail investors with its various value-added products such as Portfolio Advisory & Management Services and various other wealth management products including distribution of mutual funds, Personal loans & Insurance backed by sound research. Angel has a proven track record of over five years in this wealth management space.

Angel Group provides its value-added services to over 3,00,000 individual retail investors through its nationwide network of 100 branches, including 12 regional hubs, 3500 sub-/business associates and 2,200+ direct employees & 15, 000 indirect employees. Angel Broking records daily business volumes of 3500 crores in Equities, 350 crore in commodities & 550 crore through online-broking linked through the largest trading terminal base of 6,370 terminals all over the country. With over 1,500 outlets connected through a state-of-the-art IT network, Angel offers world-class services with a personal touch. Angel has top-quality, retail-focused research, expert dealing facilities in broking, e- broking, commodity broking, depository services, wealth management services, a portfolio advisory and an investment advisory. Angel has a dedicated investment advisory and state-of-the–art centralized helpdesks to answer investor queries and complaints. This facility is available 24x7, with a Web-enabled, value-added back office, accompanied by a brilliant team of experts for Quality Assurance. Additional information can be found at: www.angeltrade.com

For further information kindly contact:

Ms. Anjana Grewal, Ms. Poonam R. Sukhija, Sr. Vice President-Marketing & Communication, Vice President - Corporate Communications, Birla Sun Life Insurance Company Limited, Angel Broking, Ph: 022-6678 3333. Ph: 022-40003600 / 09820077588 E-mail: [email protected] E-mail: [email protected]