STATE OF THE WINE INDUSTRY 2012-2013 Written by Rob McMillan | Founder, Wine Division | 707.967.1367 |
[email protected] Page Executive Summary 4 Visiting Ghosts of The Past 5 Supply Busters 6 Varietal Inventory 9 Supply Summary and Forecast 9 Euro Busters 10 Econ Busters 12 Demand Busters 13 Demographic Busters 14 Social Media Busters 17 CRM Busters 18 The Vision of the Fifth Column 19 Legislative Busters 20 Flash Site Busters 21 Contents Pricing Busters 22 Financial Performance of Wineries … busters? 23 Final Comments 24 State of the Wine Industry 2012-2013 Dr. Peter Venkman: This city is headed for a disaster of Biblical proportions. Mayor: What do you mean, “Biblical”? Dr. Ray Stantz: What he means is Old Testament, Mr. Mayor: Real wrath of God type stuff. Dr. Peter Venkman: Exactly. Dr. Ray Stantz: Fire and brimstone coming down from the skies! Rivers and seas boiling! Dr. Egon Spengler: Forty years of darkness! Earthquakes, volcanoes … Winston Zeddemore: The dead rising from the grave! Dr. Peter Venkman: Human sacrifice, dogs and cats living together, Republicans and Democrats governing … mass hysteria!i State of the Wine Industry 2012-2013 Wait … what? That’s like some parallel universe, an altered reality. ghosts of confusion in the 2012-2013 SVB Annual State of the Wine Republicans and Democrats governingii — now that’s preposterous. Industry Report. <Queue theme song … >v You probably recognize the dialogue, though. It’s from the 1984 critically ridiculed movie and box office success Ghostbusters.iii That’s Executive Summary the backdrop we are using this year to paint our view and predictions for the wine business.