(Expipe): a Lightweight Data Management Platform to Simplify the Steps from Experiment to Data Analysis

Total Page:16

File Type:pdf, Size:1020Kb

(Expipe): a Lightweight Data Management Platform to Simplify the Steps from Experiment to Data Analysis Research Collection Journal Article Experimental Pipeline (Expipe): A Lightweight Data Management Platform to Simplify the Steps From Experiment to Data Analysis Author(s): Lepperød, Mikkel Elle; Dragly, Svenn-Arne; Buccino, Alessio Paolo; Mobarhan, Milad Hobbi; Malthe- Sørenssen, Anders; Hafting, Torkel; Fyhn, Marianne Publication Date: 2020-07 Permanent Link: https://doi.org/10.3929/ethz-b-000431534 Originally published in: Frontiers in Neuroinformatics 14, http://doi.org/10.3389/fninf.2020.00030 Rights / License: Creative Commons Attribution 4.0 International This page was generated automatically upon download from the ETH Zurich Research Collection. For more information please consult the Terms of use. ETH Library ORIGINAL RESEARCH published: 24 July 2020 doi: 10.3389/fninf.2020.00030 Experimental Pipeline (Expipe): A Lightweight Data Management Platform to Simplify the Steps From Experiment to Data Analysis Mikkel Elle Lepperød 1,2*, Svenn-Arne Dragly 1,3, Alessio Paolo Buccino 1,4,5, Milad Hobbi Mobarhan 1,6, Anders Malthe-Sørenssen 1,3, Torkel Hafting 1,2 and Marianne Fyhn 1,6 1 Center for Integrative Neuroplasticity, University of Oslo, Oslo, Norway, 2 Institute of Basic Medical Sciences, University of Oslo, Oslo, Norway, 3 Department of Physics, University of Oslo, Oslo, Norway, 4 Department of Informatics, University of Oslo, Oslo, Norway, 5 Department of Biosystems Science and Engineering, ETH, Zurich, Switzerland, 6 Department of Biosciences, University of Oslo, Oslo, Norway As experimental neuroscience is moving toward more integrative approaches, with a variety of acquisition techniques covering multiple spatiotemporal scales, data management is becoming increasingly challenging for neuroscience laboratories. Often, datasets are too large to practically be stored on a laptop or a workstation. The ability to query metadata collections without retrieving complete datasets is therefore critical to efficiently perform new analyses and explore the data. At the same time, new experimental paradigms lead to constantly changing specifications for the metadata Edited by: to be stored. Despite this, there is currently a serious lack of agile software tools for David A. Gutman, data management in neuroscience laboratories. To meet this need, we have developed Emory University, United States Expipe, a lightweight data management framework that simplifies the steps from Reviewed by: Pietro Pinoli, experiment to data analysis. Expipe provides the functionality to store and organize Politecnico di Milano, Italy experimental data and metadata for easy retrieval in exploration and analysis throughout Andrew P. Davison, the experimental pipeline. It is flexible in terms of defining the metadata to store and aims UMR9197 Institut des Neurosciences Paris Saclay (Neuro-PSI), France to solve the storage and retrieval challenges of data/metadata due to ever changing *Correspondence: experimental pipelines. Due to its simplicity and lightweight design, we envision Expipe Mikkel Elle Lepperød as an easy-to-use data management solution for experimental laboratories, that can [email protected] improve provenance, reproducibility, and sharing of scientific projects. Received: 30 October 2019 Keywords: data management, Python (programming language), open source software (OSS), analysis, data Accepted: 15 June 2020 sharing, data base (DB) Published: 24 July 2020 Citation: Lepperød ME, Dragly S-A, 1. INTRODUCTION Buccino AP, Mobarhan MH, Malthe-Sørenssen A, Hafting T and Experimental neuroscience is increasingly moving toward an integrative understanding of Fyhn M (2020) Experimental Pipeline phenomena by simultaneously collecting data with a wide range of techniques including behavioral (Expipe): A Lightweight Data Management Platform to Simplify the tasks, electrophysiology, imaging and genetics. Datasets from these types of experiments span Steps From Experiment to Data a wide range of spatial and temporal scales. Often, the experimental setup is not finalized or Analysis. Front. Neuroinform. 14:30. rigidly predefined before data acquisition begins. Results may thus require additional branches doi: 10.3389/fninf.2020.00030 of experimentation or re-evaluation of the setup. For example, results may initiate additional Frontiers in Neuroinformatics | www.frontiersin.org 1 July 2020 | Volume 14 | Article 30 Lepperød et al. Expipe: A Lightweight Data Management Platform behavioral studies, or combining electrophysiology with imaging on individual files that are generated during experiments, which data. Also, the majority of research today is carried out by may lead to metadata e.g., not being stored alongside data in research fellows employed on temporary contracts, imposing a a modularized and searchable fashion and may thus hamper challenge for both continuation of projects and data sharing. Put shareability and usability. simply, projects usually organically grow and mature through The above data management systems and tools either impose the experimental timeline. Moreover, the need for multi-modal little structure on the stored data or metadata, leaving it up approaches in neuroscience makes data management ever more to the researcher to design a custom storage specification, or challenging, complicating data sharing and open collaboration. assume particular fields that need to be predefined such as in In this paper we introduce a data management tool DataJoint1. However, research is dynamic in nature and new called Expipe (Experimental pipeline) which enables data discoveries often change what data and metadata within datasets management to simply evolve and mature organically together should be in focus. An ideal data management solution for with experiments in a semi-structured fashion. neuroscience laboratories needs to be flexible and adaptable to To improve reproducibility in neuroscience, several (larger) various experimental paradigms (Denker and Grün, 2016). initiatives point toward tools that facilitate sharing of data Alyx2 is a notable exception that for the most part has few and code (Crook et al., 2013; Denker and Grün, 2016; Zehl assumptions about the metadata to be stored, and allows its et al., 2016; Gleeson et al., 2017). Part of the data management users to store arbitrary metadata in JSON fields. However, like challenge comes from the wide range of formats produced by many other data management solutions, Alyx requires manual different experimental paradigms. Moreover, with increased size installation, configuration, and maintenance of a server to be of datasets, researchers are often unable to carry all their data used in a multi-user environment. Solutions that instead are around on their laptops or store them on workstations. The based on existing hosting providers can significantly lower possibility to query a metadata collection without retrieving the threshold for adapting a data management solution in entire datasets is therefore becoming more important. a laboratory. Data and metadata managing tools typically differ in the To address the shortcomings of existing solutions, we have amount of a priori imposed structure. In a structured database, created Expipe, a flexible, lightweight system for data handling. fields are typically required to be predefined and are best suited We propose a semi-structured data management platform for use cases where it is possible to predict the types of data and that is lightweight in nature and requires little planning and metadata that will be stored. In unstructured databases, fields maintenance to facilitate a broad range of experiments in typically evolve while the database is used and updated. Being neuroscience. Being modular and providing both human and highly flexibile, these types of databases are easy to use, but can machine readable metadata Expipe also support provenance be difficult to share across users as their evolved structure might tracking with GIN3 and Git Large File Storage4. not be intuitive or well-documented. The current tools that exist To organize metadata for data collected in the lab, an Expipe for experimental databases, can typically be described by one of Project contains the following objects: Modules, Actions, Entities, those two categories. and Templates (Figure 1A). The concepts are abstract, making DataNet (Harke¸Zlak˙ et al., 2014) is a data management Expipe flexible to use in many different scenarios. Also, we made method and architecture that defines repositories which can be the concepts few and simple to avoid introducing an overly accessed by any programming language through REST-based abstract framework that appears foreign to other researchers. APIs. The goal of DataNet is to deliver a scalable solution that As dataset sizes can grow very quickly, making it slow to facilitates reproducibility and is capable of handling large data explore a scientific project, the capability of querying metadata volumes. DataNet is designed to be run on top of a platform-as- alone is essential to get an overview of the project and possibly to a-service (PaaS) provider, such as CloudFoundry. While DataNet select subsets of the database for further processing. In Expipe, can be regarded as an advanced data management solution, its Modules sit at the core of the system and contain metadata setup and usage is not specific to neuroscience and may require describing Projects, Actions and Entities in detail. The Modules existing experience in data management solutions. typically specify metadata about the equipment, environment, or Another effort toward a lightweight data management
Recommended publications
  • The Data Management Platform: Foundation for Right-Time Customer Engagement
    The Data Management Platform: Foundation for Right-Time Customer Engagement A WINTERBERRY GROUP WHITE PAPER NOVEMBER 2012 WITH THE IN PARTNERSHIP WITH SUPPORT OF ACKNOWLEDGEMENTS This white paper would not have been possible without the significant contributions of nearly 200 executive-level thought leaders—including sponsors, contributors, panelists and reviewers representing all segments of the advertising, marketing, media and technology industries. In particular, Winterberry Group is grateful to our research partner, the Interactive Advertising Bureau, as well as the following sponsors for their generous support of this research initiative: Premier Sponsors: Supporting Sponsors: Additionally, we extend our deepest appreciation to the 163 marketers, publishers, technology developers and solution providers who contributed their time, insights and enthusiasm in support of our research. Though their individual names are not mentioned in this paper, they represent some of the most respected companies in the data-driven marketing and media world—including Allstate, Conde Nast, Discover Financial Services, IDG TechNetwork, LiveRamp, NBCUniversal, Razorfish, Sojern, Thomson Reuters, Turner Broadcasting System Inc., WPP Digital, Xaxis, Ziff Davis and many others. We are grateful for their contributions. NOTICE This report contains brief, selected information and analysis pertaining to the advertising, marketing, media and technology industries and has been prepared by Winterberry Group LLC in partnership with the Interactive Advertising Bureau.
    [Show full text]
  • GDPR and the DMP
    DMP: Fact Sheet and DPIA This document provides more information about the privacy and security of the Salesforce DMP which can help our customers to assess our security and privacy program, including by completing privacy impact assessments. It does not provide legal advice. We urge you to consult with your own legal counsel to familiarize yourself with the requirements that govern your specific situation. More information about privacy impact assessments can be found here. ​ ​ GDPR and the DMP At Salesforce, trust is our #1 value, and nothing is more important than the success of our customers and the protection of their data. Salesforce enables our customers to build trusted relationships, putting their customers at the center of everything they do, including protecting individual privacy through GDPR compliance. The General Data Protection Regulation (“GDPR”) is a European privacy law effective on May ​ ​ 25, 2018. The GDPR expands the privacy rights of EU individuals and places new obligations on all organizations that market, track, or handle EU personal data. For more information about the GDPR, please refer to our Salesforce GDPR website, specifically our GDPR Key Facts ​ ​ paper, which defines a number of the terms used in this document. Salesforce welcomes this law as an important step forward in streamlining data protection requirements across the European Union and as an opportunity for Salesforce to deepen our commitment to data protection. Similar to existing privacy laws, compliance with the GDPR requires a partnership between Salesforce and our customers in their use of our services. We’re committed to complying with the GDPR in providing services to our customers as a processor.
    [Show full text]
  • Gartner Magic Quadrant for Data Management Solutions for Analytics
    16/09/2019 Gartner Reprint Licensed for Distribution Magic Quadrant for Data Management Solutions for Analytics Published 21 January 2019 - ID G00353775 - 74 min read By Analysts Adam Ronthal, Roxane Edjlali, Rick Greenwald Disruption slows as cloud and nonrelational technology take their place beside traditional approaches, the leaders extend their lead, and distributed data approaches solidify their place as a best practice for DMSA. We help data and analytics leaders evaluate DMSAs in an increasingly split market. Market Definition/Description Gartner defines a data management solution for analytics (DMSA) as a complete software system that supports and manages data in one or many file management systems, most commonly a database or multiple databases. These management systems include specific optimization strategies designed for supporting analytical processing — including, but not limited to, relational processing, nonrelational processing (such as graph processing), and machine learning or programming languages such as Python or R. Data is not necessarily stored in a relational structure, and can use multiple data models — relational, XML, JavaScript Object Notation (JSON), key-value, graph, geospatial and others. Our definition also states that: ■ A DMSA is a system for storing, accessing, processing and delivering data intended for one or more of the four primary use cases Gartner identifies that support analytics (see Note 1). ■ A DMSA is not a specific class or type of technology; it is a use case. ■ A DMSA may consist of many different technologies in combination. However, any offering or combination of offerings must, at its core, exhibit the capability of providing access to the data under management by open-access tools.
    [Show full text]
  • Dataflux Data Management Studio Installation and Configuration Guide This Page Is Intentionally Blank
    DataFlux Data Management Studio Installation and Configuration Guide This page is intentionally blank DataFlux Data Management Studio Installation and Configuration Guide Version 2.2 November 17, 2011 This page is intentionally blank Contact DataFlux DataFlux Corporate Headquarters DataFlux West Toll Free: (877) 846-3589 Tel: (818) 906-7638 Tel: (919) 447-3000 Fax: (818) 907-6012 Fax: (919) 447-3100 940 NW Cary Parkway, Suite 201 15300 Ventura Boulevard, Suite 523 Cary, NC 27513 Sherman Oaks, CA 91403 USA USA DataFlux United Kingdom DataFlux France Tel: +44 (0) 20 3176 0025 Tel: +33 (0) 4 72 91 31 42 Fax: +44 (0) 20 3411 8382 Enterprise House Immeuble Danica B 1-2 Hatfields 21, avenue Georges Pompidou London 69003 Lyon SE1 9PG France United Kingdom DataFlux Germany DataFlux Australia Tel: +49 (0) 69 66 55 42 04 Tel: +61 2 9428 0553 In der Neckarhelle 162 300 Burns Bay Road 69118 Heidelberg Lane Cove, NSW 2066 Germany Australia Technical Support Phone: 1-919-531-9000 Email: [email protected] Web: http://dataflux.com/MyDataFlux-Portal.aspx Documentation Support Email: [email protected] DataFlux Data Management Studio Installation and Configuration Guide i Legal Information Copyright © 1997 - 2011 DataFlux Corporation LLC, Cary, NC, USA. All Rights Reserved. DataFlux and all other DataFlux Corporation LLC product or service names are registered trademarks or trademarks of, or licensed to, DataFlux Corporation LLC in the USA and other countries. ® indicates USA registration. The scanning, uploading, and distribution of this book via the Internet or any other means without the permission of the publisher is illegal and punishable by law.
    [Show full text]
  • The Essential Guide to Modern Data Management Protect, Consolidate, and Put Your Data to Work in the Multicloud Era the Essential Guide to Modern Data Management
    The Essential Guide to Modern Data Management Protect, Consolidate, and Put Your Data to Work in the Multicloud Era The Essential Guide to Modern Data Management Table of Contents Protect, Consolidate, and Put Your Data to Work in the Multicloud Era ............................................... 1 The Roadblocks to Unlocking the Power of Your Data ........................................................................... 3 Fragmented and Siloed Data Infrastructure ..............................................................................................................................4 Operational Inefficiencies ...........................................................................................................................................................5 Dark Data .......................................................................................................................................................................................5 The Unfulfilled Promise of Public Cloud .....................................................................................................................................6 The Lack of Turnkey Data Management Services .....................................................................................................................6 Data Management for the Modern Multicloud Era ................................................................................ 7 Cohesity – A Radical New Approach to Unlocking the Power of Your Data ...........................................................................8
    [Show full text]
  • Dataflux Data Management Server Administrator's Guide This Page Is Intentionally Blank
    DataFlux Data Management Server Administrator's Guide This page is intentionally blank DataFlux Data Management Server Administrator’s Guide Version 2.2 October 20, 2011 This page is intentionally blank Contact DataFlux DataFlux Corporate Headquarters DataFlux West Toll Free: (877) 846-3589 Tel: (818) 906-7638 Tel: (919) 447-3000 Fax: (818) 907-6012 Fax: (919) 447-3100 940 NW Cary Parkway, Suite 201 15300 Ventura Boulevard, Suite 523 Cary, NC 27513 Sherman Oaks, CA 91403 USA USA DataFlux United Kingdom DataFlux France Tel: +44 (0) 20 3176 0025 Tel: +33 (0) 4 72 91 31 42 Fax: +44 (0) 20 3411 8382 Enterprise House Immeuble Danica B 1-2 Hatfields 21, avenue Georges Pompidou London 69003 Lyon SE1 9PG France United Kingdom DataFlux Germany DataFlux Australia Tel: +49 (0) 69 66 55 42 04 Tel: +61 2 9428 0553 In der Neckarhelle 162 300 Burns Bay Road 69118 Heidelberg Lane Cove, NSW 2066 Germany Australia Technical Support Phone:919-531-9000 Email: [email protected] Web: http://dataflux.com/MyDataFlux-Portal.aspx Documentation Support Email: [email protected] DataFlux Data Management Server Administrator's Guide i Legal Information Copyright © 1997 - 2011 DataFlux Corporation LLC, Cary, NC, USA. All Rights Reserved. DataFlux and all other DataFlux Corporation LLC product or service names are registered trademarks or trademarks of, or licensed to, DataFlux Corporation LLC in the USA and other countries. ® indicates USA registration. The scanning, uploading, and distribution of this book via the Internet or any other means without the permission of the publisher is illegal and punishable by law.
    [Show full text]
  • D3.7 Test Data Management Platform Architecture
    Grant Agreement Number: 731993 Project acronym: AUTOPILOT Project full title: AUTOmated driving Progressed by Internet Of Things D-3.7 Test data management platform architecture Due delivery date: 31/05/2018 Actual delivery date: 31/05/2018 Organisation name of lead participant for this deliverable: AKKA Project co-funded by the European Commission within Horizon 2020 and managed by the European GNSS Agency (GSA) Dissemination level PU Public X PP Restricted to other programme participants (including the GSA) RE Restricted to a group specified by the consortium (including the GSA) CO Confidential , only for members of the consortium (including the GSA) Project funded by the European Union’s Horizon 2020 Research and Innovation Programme (2014 – 2020) Document Control Sheet Deliverable number: D3.7 Deliverable responsible: AKKA Work package: 3 Editor: Sadeq Zougari Author(s) – in alphabetical order Name Organisation E-mail AITAAZIZI Amine AKKA [email protected] BANOUAR Yassine CONTI [email protected] DALET Benoit AKKA [email protected] FALCITELLI Mariano CNIT [email protected] KAHALE Elie AKKA [email protected] KALOGIROU Kostas CERTH [email protected] MATTA Joe VEDECOM [email protected] NETTEN Bart TNO [email protected] RIAL Moisés CTAG [email protected] SCHREINER Floriane VEDECOM [email protected] SCHOLLIERS Johan VTT [email protected] VELIZHEV Alexander IBM RE [email protected] ZOUGARI Sadeq AKKA [email protected] Document Revision History Version Date Modifications Introduced Modification Reason Modified by V0.1 31/11/2017 ToC ZOUGARI, Sadeq 30/01/2018 First Draft ZOUGARI, Sadeq Draft with responsibilities ZOUGARI, Sadeq V0.9 09/05/2018 Draft ready for peer review All V0.10 29/05.2018 All partners contributions completed All V1.0 29/05/2018 Version including peer reviewers DALET Benoit, D’ORAZIO Leandro, comments NETTEN Bart, ZOUGARI Sadeq 2 Abstract This document presents the test data platform architecture.
    [Show full text]
  • Overcoming the Challenges of Safety & Security in the Renovo Automotive Data Platform
    Overcoming the Challenges of Safety & Security in the Renovo Automotive Data Platform A Customer’s Journey Overcoming the Challenges of Safety & Security in the Renovo Automotive Data Platform A Customer’s Journey WHO IS RENOVO? We build an edge-centric data management platform. Our primary purpose at Renovo is to develop and deploy ADAS (advanced driver-assistance systems) at scale for our customers and help them manage all their data. We provide a turnkey solution that helps accelerate the development cycles, push through the validation cycles, go all the way into production, and ultimately, reduce the operational cost. THE RENOVO AUTOMOTIVE DATA PLATFORM Data and data management are essential to modern automobile technology. To this end, I'll introduce you to the platform, explain how it works, and then talk about some of the data requirements in today's automotive industry. Let's drive right into the automotive data platform. We like to think about it as five key elements of the data platform. It's edge-centric. I mentioned this already. We think of the vehicle itself as part of edge compute technology as well as actual edge-based devices that are either co-located on premise or relatively close to your development facilities. It's intelligent. When we bring the data in, we're not just doing file management. We're managing at the channel level, at the metric level, or the object level. And we can filter that data, index that data, and enrich it. Figure 1: The Renovo automotive data platform. 2 Overcoming the Challenges of Safety & Security in the Renovo Automotive Data Platform A Customer’s Journey It's hyper scalable.
    [Show full text]
  • Consent Vs Notice Data Management
    Consent Vs Notice Data Management deionizesCaliginous her Greg Arizonan usually towers rebroadcast impetuously. some gyrostats Is Willy coinciding or roquets or modulo. taking afterPretended never-never Yaakov Ashish reconstruct log so helter-skeltervulnerably? and head-on, she We use cookies are subject to improve our internet or by different on an unexpected error while uma mechanisms for consent notice data management strategy and combine this What are likely to the accuracy, screen resolution of the processing must make sure that impacts of your consent vs notice data management? Mailchimp incorporates the consent vs notice data management of policies, have collected and process to exercise other purposes by? You may have the consent notice obligations under such as confidential and when technically feasible consent from companies who the data will be levied under gdpr application? If the request that process it would you might find out in many instances there are subject to keep clear to reflect changes are highly complex user consent vs notice data management requirements? Threat report is being used by name, along with this would want you and preference database to consent vs notice data management platforms, trusted business and insurers for? The consent vs notice data management resources and on these cookies may potentially result in spain and priorities. For your contact methods, consent vs notice data management refers to carefully review them are. If the processing personal data sets no consent vs notice data management requirements. What are present an insignificant improvement could it turns out of personal data must ensure transparency requires safeguards applied to help sap has this consent vs notice data management? The court would be available sources we only needs to the data protection standards for consent vs notice data management mitigates regulatory enforcement operations of our website to processing? Are not even though there will understand usage of the gdpr consent vs notice data management of the business wisdom might include.
    [Show full text]
  • THE DEFINITIVE GUIDE to RUBRIK CLOUD DATA MANAGEMENT 3 0101 Data 1010 Management Applications
    TECHNICAL OVERVIEW & HOW IT WORKS The Definitive Guide to Rubrik Cloud Data Management Table of Contents 3 INTRODUCTION 21 API INTEGRATIONS 3 Infrastructure-as-a-Bottleneck 3 Meet Rubrik 23 COMPREHENSIVE PLATFORM SUPPORT 5 The Principles Behind Our Technology 24 Virtual Environments 25 Physical Operating Systems 6 TECHNOLOGY OVERVIEW 25 Physical Databases 6 Atlas: Cloud-Scale File System 28 Network-Attached Storage (NAS) 7 Callisto: Distributed Metadata System 28 NoSQL Databases 7 Cerebro: Data Management Layer 29 SaaS Applications 8 Infinity: Interface & Application Awareness 31 BUSINESS USE CASES 9 HOW IT WORKS 31 Self-Service Data Management via ServiceNow 9 Simple Set Up 33 Live Mount for Test/Dev 9 Automatic Data Discovery 35 Remote and Branch Office Data Protection 9 Flash-Speed Data Ingestion 36 Automated Sensitive Data Discovery 10 Single SLA Policy Engine and Classification 12 Continuous Data Protection (CDP) 38 Multi-Layered Ransomware Defense 12 API-First Architecture 40 Centralize Hybrid Cloud Management with Polaris GPS 13 Global Predictive Search 13 Live Mount 41 CONCLUSION 14 Security & Compliance 16 CLOUD SOLUTIONS 16 CloudOut 18 CloudOn 19 Cloud-Native Protection via Polaris 19 Cloud Cluster 19 AWS Native Data Protection Introduction Infrastructure-as-a-Bottleneck Enterprise IT today is starkly different from enterprise IT yesterday. The modern IT organization looks to innovate quickly in order to align with critical business objectives and drive growth. To do so, they are adopting initiatives such as transitioning to a software-defined data center, moving to public cloud, or accelerating automation with infrastructure-as-code. However, they are still spending too much time and money just trying to keep the lights on.
    [Show full text]
  • GLOSSARY LOTAME DATA MANAGEMENT PLATFORM Collect Anywhere
    GLOSSARY LOTAME DATA MANAGEMENT PLATFORM Collect Anywhere. Use Everywhere. In the fast changing world of all things MarTech, it can be confusing to keep up with all of the current terms. To help cut through the jargon, Lotame has created a DMP Glossary for an easy-to-use guide to understanding all of the current advertising and programmatic abbreviations that exist within today’s digital ecosystem. TERM DEFINITION Account Executive (AE) An account executive has an important role as a link between an advertising agency and its clients. They’re responsible for servicing the client by managing the day-to-day relationship, understanding client goals, coordinating ad campaigns, and ensuring the success of effective campaigns. Ad Exchange Technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. Ad Network Company that connects advertisers to web sites that want to host advertisements. Ad Server Web server used to decide which advertisement is shown to the user. It holds data surrounding advertisements, scheduling, viewability, and number of impressions served for a specific campaign. Affinity People who have demonstrated an interest in a certain activity, group, brand, etc. Marketers can identify and target people with these affinities in order to reach more engaged audiences. Audience Profile Reports A feature of the Lotame DMP that provides demographic and behavioral (APR) affinity insights on our clients’ most important audiences. Clients can use these reports to understand the breakout of their audience in terms of gender, age, education, country, etc. They can also use APRs to understand how their particular audience compares to their overall total uniques and to the rest of the internet.
    [Show full text]
  • Data Management Platforms - Deciphered
    DATA MANAGEMENT BUYER’S GUIDE Data Management Platforms - Deciphered What is a DMP? What solutions does it provide? What do you need? Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage. In partnership with 02 Introducing Data Management Platforms Data-driven marketing - three words that set a challenge for marketers and publishers alike, yet offer incredible opportunities at the same time. The sheer scale of the data available to businesses is daunting, hence the challenge to manage and make sense of this data is ever-more critical. Businesses want to improve their product or service offerings for consumers, and increase their ROI. Marketers want to improve their communication with The DMP can deliver a number of their consumers. Publishers want to improve their own positive outcomes for business. It can: offering for their readers and advertisers. Sitting within the data is an incredible amount of Help create a , information about the behaviours, preferences, needs single customer view and choices of people who are customers or potential providing ways to identify users, enrich customers. Transforming this data into powerful insights their profile and action these across the about the customer journey that can be actioned can digital landscape. help both marketers and publishers alike. Hence the arrival of the Data Management Platform (DMP). This has emerged to help marketers, publishers Help find new andhigh value audiences and the wider marketing community make sense of and monetise them. data across digital, and non-digital, channels of contact with people, be they web, mobile, social, e-mail, display, search, point-of-sale, call centres and more.
    [Show full text]