“EXPANDING BUSINESS OPPORTUNITIES WITH YOUR FACILITY RECYCLING PROGRAM”

Guide to Public Relations and Marketing for Hotels, Motels, Restaurants and Resort Environmental Programs

Written and Presented by:

Kali K. Boatwright Director of Public Affairs Golden Key National Honor Society

and

Brenda Norton Sales Manager Westin Peachtree Plaza “Hotel Profit $ $ $ Are Being Flushed Down The Toilet”! Don’t let this happen to your prope rty... Be Lean, Get Seen, and Go “Green” ! ! !

REDUCE, RE-USE, RECYCLE Begin with an energy audit Determine where savings can be made Involve your line employees in planning your waste management program Educate your employees in energy and water conservation as well as recycling Be conscious of air pollution, noise pollution, and indoor air quality Re-educate your employees on hazardous materials handling Invest in quality recycling equipment Partner with a reputable hauler Call vendors and ask them to become partners by reducing packaging and waste Reward your employees for their efforts Donate old furniture and equipment to shelters and charity Enjoy the savings and civic pride

Eco-Hotel Success Stories ... 6 Days Inn Hotels provide each room with a logo nightlight in the bathroom, saving 30% on their room energy bills each year, as guests no longer leave the bathroom light on to “feel safe” @ Inter-Continental Hotels and Resorts’ Americas division save $5 million on its electric bills last year. The Omni Marco Polo Hotel in Hong Kong reduced water consumption by 11% in 1995 by fitting flow 6restrictors to shower-heads.

The New York Marriott Marquis Hotel reduced water consumption by 18% in 1995 by installing low-flush toilets, saving $70,000 and reducing sewage bills by 19% @ The Westin Regina Resort in Puerto Vallarta is home to a turtle farm, hatching thousands of baby turtles 5the sea per year The staff of the Chicago Hilton and Towers collects more than 14,000 pounds of cardboard each month m The regent Jakarta has installed an irrigation system which has reduced water consumption by 33% @ Food wastes from the Banyan Tree Maldives Vabbinfaru, Republic of Maldives, are separated and returned to the sea or composted @ Staff at Canadian Pacific Hotels & Resorts Banff Springs Hotel collects handers left in guestrooms, returning up to 1,500 hangers each month to the laundry for reuse 6 Washing machines at the Hotel Inter-Continental Sydney operate at 60 degrees rather than 96 degrees achieving the same level of cleanliness for $1 7,873 less in gas bills each year @ The Vienna Hilton uses ultrasound instead of pesticides 6 The Hyatt Regency Scottsdale donates chipped or broken Caleca dishes to Arizona State University art students who use the pottery to make mosaics PUBLICITY

Your organization has great plans for a recycling program this year, and your ideas are well thought out; but how will anyone know about it if you don't publicize?

Publicity is very important to your organization during the initial planning stages, as well as throughout the life of your program. You will want current and potential customers to know about your program, as well as the media and your employees. Your opportunities to maximize publicity will pass you by unless you advertise it. And, what good is a well planned program if no one knows about it?

Whether you use advertising or announcements (paid publicity), send out press releases in an attempt to get "free" publicity, mail notices to your customers, publish an employee newsletter or run radio spots in your community, you will need to follow a few basic guidelines.

Your organization has great plans, so let's get the word out !!

HOW TO PUBLICIZE EFFECTIVELY

Your program has been planned; now, you need to get information out to the public. Most important, all the information you give out should be ACCURATE, COMPLETE, BRIEF, AND TIMELY. Remember, newspaper copy should be easy to read. You want the audience to understand the information with very little effort. Be simple, direct and as interesting as possible.

NAMES AND DATES are very important because they are generally the news you are trying to get across. But, they won't do any good if they aren't correct. You lose credibility and confusion reigns if you advertise events happening Tuesday, October 7, and a look at the calendar verifies that October 7 is actually a Monday.

Remember, your community papers need news. If you keep your credibility intact and provide copy that captures the readers attention, editors will be glad to print your articles. HOW TO MAKE NEWS CONTACTS

You will notice that some organizations continually have stories printed about them. In most cases, that is because they have a good relationship with the press. Newspaper editors and feature writers will be interested in getting to know you as a reliable news I source, as well.

When you begin to make your contacts with the community paper, call first to determine a good time for you to visit in person. Go to that person with well-prepared information about your organization (a brochure, fact sheet and any other information which will make a favorable impression).

Find out when the newspaper’s DEADLINE is and how they would like your information presented. The press release is the most common manner, but it isn’t the only one. Keep a record of your new contact’s name, title, phone number and mailing address along with the paper deadline so that it will be accessible at all times.

WHEN TO WRITE A PRESS RELEASE

Press releases are great because they can get you free publicity, but you have to know when to use them. You don’t want to write a press release for everything. Use discretion so that the newspaper knows it is serious business, not just free advertising.

Learn to recognize those activities that will interest others. Don’t just think of your story; think or your audience as well.

Do you want to gain new clients? Do you need public support for a special project? Is this a good civic project? Would you like to inspire other businesses to start a recycling program as well? Will your program effect the community?

Be sure that your news release has local appeal and that it mentions what the organization is doing as well as the names of local people who are doing them. j WRITING A PRESS RELEASE

The most difficult part of writing your press release will be finding a good lead paragraph. News writing is the exact opposite of writing themes or essays which build to a climax. In a press release, the major point of interest has to be in the very beginning.

Start with a summary that capsules most of the important facts. An excellent rule of thumb to go by is the FIVE W’s and H.

WHO? WHAT? WHERE? WHEN? WHY? HOW?

WHO: Your hotel, motel, resort or restaurant

WHAT: will begin an extensive recycling program

WHERE: Your Town,

WHEN: Date you plan to start the program

WHY: To reduce, reuse and recycle

HOW: Manner in which you plan to handle your recycling program

Remember, start off with the most important details. Each succeeding paragraph should be of declining importance. This will permit an editor to pick out the important facts of the story in the first few lines. Then, if there isn’t enough space for the whole release, he/she can cut it from the bottom and not lose integral information. HELPFUL SUGGESTIONS

8 Refrain from using the first person of "I,me, my, we, us or our" in referring to your organization. Newspapers are written in third person, which is more objective, and your press release should confirm to news style.

@ Proper presentation of names and accuracy in spelling and punctuation are extremely important. (If the name of your hotel General Manager is misspelled, or the address or your property incorrect, it would be very embarrassing for both the property and the newspaper.)

@ Don't overwrite and be wordy. It is important to be concise in your release. Space is money for the newspaper, and they will be more inclined to print a short article than a long one.

8 Check every point of your story for accuracy.

8 Never guess on dates, times, places or names. Have a second person proofread.

8 Finally, ask yourself, "If I were not an employee of my property, would this story interest me?" If the answer is no, tear up the press release. Always remember that your audience is more than just your employees. You want to report things of interest to the entire community.

DO'S AND DON'TS

DO type out your press releases. Make them look professional.

DON'T send more than one of the same release to different individuals on the newspaper staff, You will jeopardize your relationship with the entire staff.

DO send the release to the appropriate editor for your subject matter. If you are unsure, address it to "Editor" and it will get into the right hands quickly.

DO contact the local editor if you are engaged in a project that will benefit the civic, social, educational, recreational or spiritual life of the whole community. Chances are they will want to send a reporter to cover the event.

DON'T ask the newspaper to extend their deadline. TYPING YOUR PRESS RELEASE

Your letterhead

Your organization Your name Address Date: For immediate release. Phone Number

Your release should be typed on 8 1/2” x 11” letterhead with the name of your organization, your name, address and phone number in the upper left corner. This is for the newspaper editor’s reference. The release date should be in the upper right corner.

(Most offen, the release date will read, “For immediate release.’?

Allow sufficient room at the top (start about 114 of the way down) and in the margins

(1 1/2”) for editor’s instructions and editing marks. Double space your release, and indent each paragraph.

DO NOT TYPE IN ALL CAPS OR USE CAPS FOR EMPHASIS, and don’t underline.

If your story is more than one page, write “more” at the bottom of each page from which copy is continued, and identify the second page with the number “2”,followed by a word labeling the story. At the end of the story, type three ### under the final paragraph to show that it is the end of the news release. If at all possible, try to hold your press release to one page.

Don’t forget, those who prepare news releases properly and get them in ahead of deadlines are most likely to get more publicity and coverage than those who don’t.

#!# P

A PICTURE IS WORTH A THOUSAND WORDS

There is no question that an interesting photo will always help a story get into print. It is difficult for community papers to get good photos for stories. A newspaper can use almost any photo with good color contrast.

If you can get an 8x10" or 5x7" black and white photo ...great. If not, papers can often use Polaroid pictures or color photos if the contrast is good and the images are not too small. Make your photo interesting with unusual props or a little drama. Try not to pose people if they aren't doing anything action oriented. Be creative if you have to stage photos. identify photos with a description on the back of who the people are (name from left to right). Use a felt-tipped permanent pen or write lightly with a pencil. NO BALL POINT PENS as they will inscribe their images on the photo.

Also, write a caption or cutline telling who they are and what they are doing. Make the caption as complete and accurate as possible so that it can stand alone as a brief news item, if necessary.

FINAL NOTE

No publicity campaign has ever been 100% successful. We all make mistakes and miss opportunities. If somewhere along the line someone's name gets misspelled in the paper, and you have kept a copy of the press release, you can prove it was not your fault. So, keep copies of your releases for future reference.

Also, don't forget to say THANK YOU 1 Your next press release will be much easier to get printed if you have said than you to your newspaper contacts when they print your articles.

SAMPLE PRESS RELEASE ON NEXT PAGE THEWESTIN PEACHTREE PLAZA

(404) 589-7482

ATLANTA HOSPITALITY RECYCLING PROGRAM BEGINS AT PILOT HOTEL

ATLANTA, September 13, 1995 - At the end of September, The Westin Peachtree Plaza will begin implementation of a recycling program developed through The Georgia Hospitality Environmental Partnership (GHEP). The hotel will unveil a freshly painted loadiig dock with new recycling equipment, and the hotel’s recycling theme “Westin’s People Make The Difference -- Again and Again” painted on the wall, once the pedestrian corridor on International Street is complete.

A Hospitality Industry recycling kick-off seminar is scheduled for early December, following three months of testing operational procedures at The Westin Peachtree Plaza. General Managers of Atlanta hotels and motels will be invited to send representatives to the all-day educational seminar and tradeshow hosted by GHEP and The Westin Peachtree Plaza.

According to Jo Townsend, program coordinator for GHEP, The Westin Peachtree Plaza was an excellent candidate for the pilot hotel position. “They already have water and energy efficiency programs implemented,” she said. “Recycling and source reduction efforts are the next phase of the hotel’s environmental effort.”

The Westin Peachtree Plaza is a member of the Environmental Protection Agency’s Greenlights and Wave programs. Water conservation efforts have decreased the hotel’s consumption by 2.6 million gallons per month. The hotel also saves over $500,000 a year through an energy conservation program developed in conjunction with the Georgia Institute of Technology. (more) Atlanta Hospitality Industry Implements Recycling Program Page 2

The recycling effort will reduce the environmental impact of the hotel and travel industry on the state’s landfills and resources. “We look forward to paving the way for the Atlanta Hospitality Industry recycling program,” said David Zeuske, general manager for The Westin Peachtree Plaza. “As the pilot hotel, we are dedicated to making the program work for all of us.”

The recycling program is scheduled for implementation in Atlanta hotels by early 1996. As time and resources permit, GHEP will place more emphasis on surveying and designing a program that specifically addresses the Restaurant Industry, and later, the Attraction Industry.

The GHEP is an educational program designed to involve government, industry and employees. The partnership includes government agencies with environmental responsibilities; the hospitality and travel industry association; individual hotel properties and their employees, and the recycling industry.

The Westin Peachtree Plaza is a member of the host hotel network for the Atlanta committee for The Olympic Games. Located in the heart of downtown Atlanta on the . intersection of Peachtree Street and Intemational Boulevard, the hotel is managed by Westin Hotels & Resorts. Celebrating its 65th anniversary, Westin Hotels & Resorts represents 80 hotels in 19 countries worldwide.

### ADVE RTlSI NG

Press releases are a great idea for getting free publicity for an event or activity, but it has one major drawback... it doesn’t always get printed.

The only sure way to get publicity for your organization is to advertise.

The cost of an advertisement will very depending on what size ad you want to purchase. Cost is calculated by column inches. Column width is horizontal, and inches are calculated in height of the ad. When you multiply the two numbers you get column inches which will fall into a specific price category in many community publications.

You can reduce the price of ads by inquiring about discounts. For instance, many papers give quantity discounts. If you plan ahead, you can get a cheaper price for running more advertising. Also, your newspaper may give you a discount for civic projects. It doesn’t hurt to ask.

Once you have purchased space for your ad, you will be asked to supply the copy for it. Many newspapers will design the ad for you if you supply the information. If this is the case, ask to see the ad before it runs in the paper.

Remember, you need to cover the five W’s and H in advertising as well.

Be sure the information is correct and check spelling. You wouldn’t want to congratulate your recycled employees instead of your recycling employees!!!

Some helpful hints to make your advertisement stand out are to ask for an unusual order or a very thick border to separate your ad from all the others. Also, you can often request where you want your ad placed. Choose a location that you know your customers will actually read.

Use your organizations logo, and the advertisement is sure to stand out.

Once your advertisement runs in the paper, be sure to ask for tear sheets or copies of the ads. Keep these on file for future reference.

Remember, advertising doesn’t cost. ..it pays! I ! OTHER PUBLICITY

After you have written press releases, gotten an article and placed an advertisement, you may still find a need for other publicity. There are millions of creative ways to communicate with the public. Now, find the way that works best for you.

If your community has a local or radio station, you may be able to get on with a public service announcement (PSA). PSAs are great ways to reach your target audience for free if you are doing a community service project. For more information on how to write a PSA script, contact your local N or radio station.

Banners, flyers and posters are always good ways to communicate with your employees about upcoming events and news. If you want to be creative, make a bulletin board or your own in the employee cafeteria with colorful paper or fun artwork. Some schools have children’s art departments who will design environmental posters, banners, or painted sheets .... so call them as well.

There are many more ideas available for you to use during your program planning stages and beyond. Be creative with your publicity, but don’t forget to communicate your information in a clear and concise manner, and you won’t go wrong. ‘‘ Eco-To uris t” profile

e More than 50% are college educated with mean incomes of $50,000 to $70,000

Q only 28% of ecotravelers have children at home, compared with 40% of the general traveling public

49 About 50% of ecotravelers regularly take more lengthy vacations, from eight to 14 days, compared with only 35% of other travelers

56% of ecotravelers are between the ages of 35 and 54

@ Ecotravelers are more interested in natural settings first, activities second

Statistics provided by the Pacific Rim Institute of Tourism, Vancouver, British Columbia

Ecolodge; A nature-dependent tourist lodge that offers an educational and participatory experience, is developed and managed in an environmentally sensitive manner and protects its operating environment.

€coresort= Typically has some or all of the following components: flatlands, water, hills, forest and local culture. Aspects of archaeology, history, architecture, anthropology, ethnicity, religion and crafts should be included. Ecoresort should be a sustainable development operated in a sensitive manner with designs that melds in to the surroundings.

Statistics provided by The Ecotourism Society guide to ecolodges REGIONAL MATERIALS DONATION PROGRAMS Contact Urban Ore, Information Services (510) 559-4454 for a more comprehensive list

Materials for the Arts City of Atlanta Departments of Cultural Affairs 887 West Marietta Street, NW Atlanta, Georgia 30318 (404) 853-3261 Beth Juren, Project Administrator

The Atlanta Project

675PoncedeLeonAvenue Suite 2100 Atlanta, Georgia 30308

Mailing Address: PO Box 5317 Atlanta 30307

Jane Smith, Director 404-881-3400 Fax: 404-881 -3477

Federal Surplus Personal Property Donation Programs

General Services Administration Office of Federal Supply and Services Office of Property Management Washington, DC 20406 (Distribution through State Government) For more resources and information call:

The international Hotels Environment Initiative in London Environmental Management for Hotels: The Industry Guide to Best Practice (tel. 44-1 71-321 -6480)

Green Suites International Thousand Oaks, California (805) 446-2 155

Green Hotels Association Houston, Texas (71 3) 789-8889

Ecotourism Society The Ecolodge Sourcebook for Planners & Developers Bennington, Vermont (802) 447-2121

HVS Eco Services Mineola, New York (516) 248-8828

To reduce the amount of personal "junk mail" you receive at home write: Mail Preference Senrice Direct Marketing Association PO Box 9008 Farmingdale, New York 11735 MEDIA LIST

ELECTRONIC MEDIA PR LIST

WAGA-N 5 Phone: 875-5551 Don Smith- Executive Program Producer Paul Ossman- Eyewitness News Weathercaster Bill Lee- Producer/Studio Manager Risa Blumen Sigal- Planning Manager* call with ideaslaugust slow/one mo.adv Gillett Communications of Atlanta, Inc. 1551 Briarcliff Road NE Atlanta, Ga. 30306

MIA-TV Atlanta 11 Alive Phone: 892-161 1 1611 West Peachtree St. NE Atlanta, Ga. 30309 Ms. Nancy Ellard-Assignment Editor Mr. Greg Morrisson-Assignment Editor (Weekend)

WGNX-TV 46 Phone: 325-4646 18 10 Briarcliff Road NE Atlanta, Ga. 30359-1797 Ms. Carol Lynde-Assignment Editor Ms. Laura Heisner-Assignment Editor (Weekend) Mr. Denny Moore-On-Air Talent and Weather Mr. Kevin OShea-Assignment Editor Ms. LouAnn Sodano-Assignment Editor (Weekend) !!!&my 1601 West Peachtree Street Atlanta,Ga. 30309 Monica Kaufman Phyllis Harris-Assignment Editor Jocelyn Dorsey- Public Affairs Director

FOOD AND BEVERAGE MEDIA LIST DAILY’S ATLANTA JOURNAL AND CONSTITUTION Phone: 526-5746 72 Marietta Street Fax: 526-5 I5 1 Atlanta, Ga. 30302 Ms. Susan Buckett, Executive Food Editor Ms. Jean Thwaite, Food Writer (Phone: 378-8728) Ms. Ellen Butler, Food Writer Mr. Elliott Mackle, Food Critic, 1284 Fairview Rd,NE, Atlanta, 30306 Ms. Dee Stone, Wine Critic, PO Box 20254, Atlanta, Ga. 30325 Mr. Bruce Galphin, Freelance Wine Writer, 217 Westminister Drive, NE, 30309 Mr. Randy Jay, Special Editions Editor, PO Box 4689, Atlanta, Ga. 30302 Ms. Paula Thrasher, Weekend insertion I

MARIETTA DAILY JOURNAL Phone: 428-941 1 580 Fairground Street Fx: 422-9533 Marietta, Ga. 30060 Ms. Martha Collins, Feature Writer

GWINNETT DAILY NEWS Phone: 339-7289 200 Hampton Green Fx: 923-5513 Duluth, Ga. 30136 Ms. Nancy Weir, Food Editor Ms. Vicki Hall, Food Writer

WEEKLIES

THE NORTHSIDE NEIGHBOR Phone: 256-3100 120 Copeland Road, Suite 122 Fx: none Atlanta, Ga. 30342 2-4 wks in advance Ms. Beth Elliott, Features Editor Ms. Faye Edmundson, Editor

THE ROSWELL NEIGHBOR Phone: 993-7400 608 Holcomb Bridge Road, Suite 500 Fx: none Roswell, Ga. 2-4 wks in advance Lisa Hester, Features editor

MEMBERSHIPS / ASSOCIATION MAILING LISTS

Georgia Chapter MPI Newsletter Association Manager Magazine Meeting Manager Magazine

MAGAZINES: Veranda Atlanta Homes Peachtre Atlanta Magazine Georgia Trend The Seasons Magazine Inside Buckhead / Cobb COMMUNITY: Dekalb News Neighbor Newspaper Intown/ Extra Buckhead Weekly Creative Loafing BUSINESS:

Atlanta Journal and Constitution Business Weekly Business Travel News Atlanta Business Journal

YOUTH:

Kids Capers... Very Young Saturday, Weekend/ What's Up For Kids (Atlanta Journal)

SPECIAL INTEREST:

Atlanta Daily World Champion Atlanta Inquirer Women Looking Ahead Newsletter for the Atlanta Business League Atlanta Women's News Senior Citizen Times Travel South Golfing Boating Fishing Georgia Hospitality Newsletter

SOCIAL:

The Seasons Magazine Southern Flair Sunday Journal/ Style Section Peachtree Magazine Inside Buckhead Magazine

ASSOCIATIONS / GROUPS WITH LOCAL CHAPTERS WHO PRINT NEWSLETTERS THAT WILL TAKE PRESS RELEASES:

Georgia MPI National Business Travel Association NBTA Georgia Business Travel Association GBTA International Special Events Society ISES National Association of Catering Executives NACE OTHER CONTACTS Steven Kelman, VP Rob Nixon, News Editor What's Up in Atlanta Nowsfax Etcetera 1200 Ashwood Parkway #575 P.O. Box 8916 Atlanta, GA 30338 Atlanta, GA 30306 671-0200 Fax: 671-0110 525-3821 Fax: 525-1908 Carol Parsley, Chief Assignment Editor Nancy Kochukova, Producer WGNX Channel 46 "Atlanta Forum" 1 81 0 Briarcliff Road WGNX Channel 46 Atlanta, GA 30329 1810 Briarcliff Road 325-4646 Fax: 248-0016 Atlanta, GA 30329 325-4646 Fax: 248-0016 Greg Black, News Director Mike Dreaden, News Director WFOX - 97.1 FM WGNX Channel 46 2000 Riveredge Parkway #797 1810 Briarcliff Road Atlanta, GA 30328 Atlanta, GA 30329 953-9369 Fax: 955-5483 325-4646 Fax: 248-0016 Robin Rhodes, Executive Director Millard Grimes, Editor Georgia Press - Newspaper Service Georgia Trend 3066 Mercer University Drive #200 1770 Indian Trail Road #350 Atlanta, GA 30341 Norcross, GA 30093 454-6776 Fax: 454-6778 931-941 0 Fax: 931-9505 James Crawford, Editor Frieda Morris, Bureau Chief Guide to Georgia NBC News

1655 Peachtree Street #I 1 08 1175 Peachtree Street NE. #I140 I Atlanta, GA 30309 Atlanta, Ga 30361 892-0961 Fax: same 881-01 54 Fax: 874-0929 Richard Walker, Bureau Chief Rod Fowler, Managing Editor Reuters News Service WAGA, Channel 5, CBS 1735 Peachtree Street #830 1551 Briarcliff Road Atlanta, GA 30309 P.O. Box4207 870-7334 Fax: 870-7340 Atlanta, GA 30302 875-5555 Fax: 898-0169 Stan Washington, Editor David Greising, Bureau Chief Atlanta Voice Business Week 633 Pryor Street 229 Peachtree St. #I 1 1 5 P.O. Box 92405 Atlanta, GA 30303 Atlanta, GA 30314 521-3288 Fax: NA 524-6426 Fax: 523-7853 Susan Wells Lee Haven, Editor Atlanta JournaKonstitution Atlanta Metro 72 Marietta Street 4006 Riverdale Road P.O. Box4689 College Park, GA 30337 Atlanta, GA 30302 907-8949 Fax: 907-1267 526-5 151 Fax: 526-58 I9 Neal Wells, Manager Bob Furnad, Executive VP News Business Wire CNN 1731 Commerce Drive #115 One CNN Center Atlanta, GA 3031 8 P.O. Box 105366 350-0333 Fax: 350-0770 Atlanta, GA 30348 827-2600 Fax: 827-1593 Jack Pelham, Editor Vickie Creel, Day Assignment Editor Etcetera WAGA, Channel 5, CBS p.0, Box 8916 1551 Briarcliff Road Atlanta, GA 30306 P.O. Box 4207 525-3821 Fax: 525-1908 Atlanta, GA 30302 875-5555 Fax: 898-0169 Mike Buski, News Director WABE - 90 FM 740 Bismark Road Atlanta, GA 30324 827-8900 Fax: 827-8956 David Boyd, Associate Producer Bud McEntee, News Director WAGA, Channel 5, C13S WAGA, Channel 5, CBS 1551 Briarcliff Road 1551 Briarcliff Road P.O. Box4207 P.O. Box 4207 Atlanta, GA 30302 Atlanta, GA 30302 875-5555 Fax: 898-0169 875-5555 Fax: 898-0169 Michael Gough, Weekend Assignment Dwight Woods, Weekend Assignment Editor Editor WAGA, Channel 5, CBS WAGA, Channel 5, C13S 1 551 Briarcliff Road 7551 Briarcliff Road P.O. Box4207 P.O. Box 4207 Atlanta, GA 30302 Atlanta, GA 30302 875-5555 Fax: 898-0169 875-5555 Fax: 898-0169 Rex Granum, Bureau Chief Ann FitsHenry, News Editor ABC News Associated Press 2580 Cumberland Parkway #160 One CNN Center Atlanta, GA 30339 Suite 500, South Tower 431-7777 Fax: 431-7800 Atlanta, GA 30303-2705 522-8971 Fax: 524-4639 Marc Rice, Business Writer Terri McCullough, Editor Associated Press Atlanta Airport Newspaper One CNN Center 138 Church Street Suite 500, South Tower P.O. Box 368 Atlanta, GA 30303-2705 Atlanta, GA 30327 522-8971 Fax: 524-4639 478-5753 Fax: 473-9032 David Smith, Editor David Blake, Editor Atlanta Bulletin Atlanta Business Chronicle 878 York Avenue, SW #lo5 1801 Peachtree Street Atlanta, GA 30310 Atlanta, GA 30309 874-1968 Fax: 874-1950 249-1000 Fax: 249-1058 David Rubinger, Managing Editor Mike Thompson, Program Director Atlanta Business Chronicle WCNN - 680 AM 1801 Peachtree Street 209 CNN Center Atlanta, GA 30309 Atlanta, GA 30303 249-1 000 Fax: 249-1 058 688-0068 Fax: 688-4262 Tony Phillips, News Director WCLK - 91.9 FM 1 1 1 James P. Brawley Dr. SW Atlanta, GA 30314 880-8273 Fax: 880-8869 Daryl Hatton, VP Sales Cary Rountree, Executive VP Sales Atlanta CVB Atlanta Convention and Visitors Bureau 233 Peachtree St, NE. #2000 233 Peachtree St, NE. #2000 Atlanta, GA 30303 Atlanta, GA 30303 521-6600 Fax: 584-6331 521-6600 Fax: 584-6331 Ron Martin, Editor Jim Walls, City Editor Atlanta Journal/Constitution Atlanta JournaKonstitution 72 Marietta Street 72 Marietta Street P.O. Box 4689 P.O. Box 4689 Atlanta, GA 30302 Atlanta, GA 30302 526-5 15 1 Fax: 526-58 19 526-5 15 1 Fax: 526-58 19 Wanda Brock, Weekend Assignment Editor Karen Koutsky, Night Assignment Editor WXlA Channel 11, NBC WXlA Channel 1 1, NBC 1 61 1 W. Peachtree Street 1 61 1 W. Peachtree Street Atlanta, GA 30309 Atlanta, GA 30309 892-1 61 1 Fax: 881-0675 892-1 61 1 Fax: 881-0675 Kevin O'Shea, Day Assignment Editor Mark Pimentel, News Director WXIA Channel 1 I, NBC WXlA Channel 1 1, NBC 1 61 1 W. Peachtree Street 1 61 1 W. Peachtree Street Atlanta, GA 30309 Atlanta, GA 30309 892-1 61 1 Fax: 881-0675 892-1 611 Fax: 881-0675 Sandra Carol, News Director Deborah Richards, News Director WAY- 106,7 FM WKHX 590 AM/1 0 1 .5 FM 210 Interstate Parkway, 6th Floor 210 Interstate Parkway, 6th Atlanta, GA 30339 Floor 955-0106 Fax: 952-7461 Atlanta, GA 30339 955-0101 Fax: 953-4612 Bill Mott, News Director Tracey McLain, News Director WMLB - 1170 AM WNNX - 99.7 FM 1107 Atlanta Highway 3405 Piedmont Road #500 Cumming, GA 30310 Atlanta, GA 30305 577-5998 Fax: 887-3333 266-0997 Fax: 364-5855

Jerry Williams, Station Manager Susan Andrews, News Director WPBS - 1050 AM WPCH - 94.9 FM 1381 Rockbridge Road 550 Pharr Road Suite 400 Conyers, GA 30207 Atlanta, GA 30363 483-1000 Fax. 483-1 099 261-9500 Fax: 237-5658 Chris Camp, News Director Rob Stadler, News Director WSB - 740 AM/98.5 FM WSTR - 790 AM/94.1 FM 1 601 W. Peachtree Street 3350 Peachtree Road Atlanta, GA 30309 Penthouse Suite 897-7500 Fax: 897-7363 Atlanta, GA 30326 261-2970 Fax: 365-9026 C.A. Scott, Editor Lloyd Smith, Business Editor Atlanta Daily World Atlanta Daily World 145 Auburn Avenue 145 Auburn Avenue Atlanta, GA 30335-1201 Atlanta, GA 30335-1201 659-1 110 659-1 110

bws/Sun Publications

North DeKalb News/Sun South DeKalb News/Sun 739 DeKalb industrial Way, Decatur, GA 30033 292-3536

Decatur-DeKalb News / Era & Business & Financial Review 1 Decatur Towncenter, Decatur, GA 30030 373-4488

Southside/Fayette Sun 1513 E. Cleveland Ave., Buggy Works, Suite 200 East Point, GA 30344 762-8446

Fayette/Southside Sun 310 N- Glynn St., Bldg. B, Fayetteville, GA 30214 46 1- 1273

Clayton Sun 5477 Riverdale Rd., College Park, GA 30349 996-6400 Property Recycling & Waste Minimization Information

Standards for the Industry: Facility (facilities) must have a recycling program in place, to include, but not limited to: Pallets, scrapwood, cardboard, magazines, newsprint, kitchen milkjugs, cans and grease/oils, office white and colored paper. Facilities may be required to perform a waste audit.

ITEM / QUESTION Does your property have an in-house recycling program? If yes, what materials are collected for recycling? Does your property regularly purchase reusable and durable products? Does your property regularly purchase products that can be recycled? Does your property regularly purchase recycled materials? Has your property developed any written policy endorsing the use of recycled products? Does your property donate, sell, or recycle old “durables” (Le. furnishings, etc.) Will your property provide recycle bins for plastic, aluminum, steel cans, newspaper, fine paper, glass? Will your property provide recycling services for multiple materials, including plastic, aluminum, steel cans, newspaper, fine paper, glass? Does your property recycle any other materials (metals, oil, construction materials, pallets, linens, etc.)? Will your facility work with organizations holding meetings in your facility to accomplish recycling goals of organization? If there is a bottle deposit, who pays, the client or the facility? Does your property have a contract with an established recycling hauler or business? Do your food and beverage services use reusable items (cloth, glass, ceramic, etc.) other than Is your property equipped and willing to use cream pitcher, sugar bowls and reusable spoons rather than individual creamer and sugar packets and plastic stirrers? Does your property purchase and serve beverages in returnable or refillable containers? Has your property equipped your staff so it can collect items for recycling from guest rooms? Has your property considered using soap and shampoo dispensers rather than individual soaps, shampoos, etc.? If your property provides a laundry/ dry cleaning service, does it provide reusable cloth bags for pick- up? Does your property promote your recycling activities to your guests? Does your property offer double-sided copying at a reduced rate (less than two single sheets)? Does your property produce its materials using recycled products? Does your property donate left over food to a local feeding program? Does your property minimize the purchase of products or materials wrapped in plastic?