BSI Entropy Case Study UK

Vodafone use Entropy to improve management of CSR data collection and reporting

“An unexpected result was Vodafone UK needs Vodafone UK results the lack of complaints from • Improve the collection of CSR • A unified system that improved users. We were prepared data and reporting across quality of data collection multiple international sites for more resistance and • Improved data quality has more errors but it went • Move away from using led to improved engagement a myriad of spreadsheets on CSR issues surprisingly smoothly.” and word documents which • CSR reporting and internal Chris Burgess Corporate was extremely inefficient Responsibility Manager benchmarking – Improved and a barrier to sharing and internal performance synchronizing information amongst teams and • Tangible value and management Return on Investment • Scalable solution that could be integrated over a period of time and manage data growth arising from increased deployment • Requirements included scalability, ease of use, and value for money BSI Entropy Case Study Vodafone UK

Background and executives champion the work on each across all operating companies enables Vodafone is the world’s leading mobile of the seven strategic CSR initiatives: them to benchmark their own performance provider with • electro-magnetic fields data directly against each other. As well as ownership interests in more than 20 • energy efficiency improving transparency, it also helps Vodafone in achieving their goal of producing operating countries across five continents, as • products and services

well as Partner Networks in a further 30+ reports across all operating companies. BSI-UK-038-ENT-0812-E-DD • responsible marketing countries. They are in the Fortune 500’s Entropy Software™’s flexibility is seen as top 100 largest companies in the world. • waste management, refrigerants and fire suppressants a major strength, particularly the ability to easily turn areas on or off as required.

• handset recycling © BSI Group Vodafone Needs Reporting data is gathered over a two • supplier relations and management. Environmental and social issues are week period from the operating companies very important to Vodafone. They use the The CSR team, which is based at the and the CSR team then spend two months Monitoring aspect of Entropy Software™ Group HQ in Newbury, UK, coordinates analysing and checking for discrepancies. for international data gathering across internal CSR guidance and communications, their operating companies. This For Vodafone, CSR is about having a and also provides direct support to the information is then fed into their Corporate positive effect on people’s lives and two committees. A network of CSR Social Responsibility (CSR) Report and has the environment by running a successful representatives also provides a link resulted in significant data improvements. value-based business, which involves between the Group CSR team and the managing and measuring their interactions Within Vodafone, Entropy Software™ has individual operating companies. with society and the natural environment. been used for data gathering and reporting For reporting purposes, Entropy Software™ ever since their third annual CSR report. Vodafone’s management systems offer a is accessed two or three times annually by Prior to this, the company was using framework and set company standards but the operating companies and on average Microsoft® Word and Excel documents to all operating companies are free to choose there are two users per operating company draw upon and manage data but they whether to obtain certification to ISO 14001. involved in entering data into the system. quickly realised that they needed a system Currently, several Vodafone operating The data is then used by the operating that took a more sophisticated approach companies in Europe, plus some retail companies to benchmark against each other. and a solution that could be integrated over operations and the network of Vodafone time. They also recognised that they needed Solution and Benefits Egypt, have achieved company-wide ISO 14001 accreditation. a system that could grow, and to develop Since its purchase several years ago, and maintain an in-house system was Entropy Software™ has been proven to Entropy Software™ has provided Vodafone considered too time-consuming and costly. be easy to use and has helped to improve with better quality data than was previously Several options were considered before both internal performance and external available, has been used to monitor and deciding upon Entropy Software™ and the reporting. The Group CSR team at Vodafone report on performance against commitments final decision was based upon the system’s have successfully implemented it as a and has helped to further define key usability, its ability to grow with the data- gathering tool and it is enabling them performance indicators. It has enabled them business and its value for money. and their CSR colleagues in the operating to increase the sophistication of their reporting companies to effectively analyse and and internal benchmarking and over the Vodafone’s CSR programme is driven by two report relevant data and information. coming years, further enhancements are committees: the Group Policy Committee anticipated as the data available continues Entropy Software™ strengthens Vodafone’s (GPC) and the Group Operational Review to improve. Committee (GORC), while senior directors data quality and helps improve engagement on CSR issues. Full access to the System

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