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Ricky Lao Director, Product Planning Award Winning SUVS Hyundai Delivers a Full Spectrum of Impressive Suvs to Meet Different Buyer Needs

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Ricky Lao Director, Product Planning Award Winning SUVS Hyundai Delivers a Full Spectrum of Impressive Suvs to Meet Different Buyer Needs Ricky Lao Director, Product Planning Award Winning SUVS Hyundai delivers a full spectrum of impressive SUVs to meet different buyer needs. We are delighted with the strong media recognition of our compelling SUV line-up. 2021 Best SUV Brand by 2021 Kelley Blue Book® Consumer® Guide Car and Driver Editors' U.S. News & World Best Buy Awards: Automotive Best Buy: Choice List for 2021: Report Santa Fe & Kona Electric Kona, Venue Palisade Kona, Kona EV, Palisade Cars.com Autotrader 2020 J.D. Power Autotrader Mid-Size SUV of Best Value Best Car U.S. Initial Quality Award Best New Cars Texas at Texas Truck of 2021 for Graduates For 2021 Honor Rodeo 2 Hyundai SUV Sales Success Hyundai Motor America’s total March SUV sales were up 133% compared with March 2020. Additionally, Hyundai’s 2021 first quarter SUV sales are up 41% year over year. SUVs now represent 67% of total Hyundai vehicle sales. SUV Sales Growth Compared to Last Year 140.0% 120.0% 133.0% 100.0% 80.0% 60.0% 40.0% 41.0% 20.0% 0.0% March 1st Qtr 3 SUV Product Blitz 4 All-new 2022 Tucson The key development priority of the all-new Tucson was to deliver on unmet needs by listening to the voice of the customer. 5 Market Opportunities Tucson will deliver on product attributes that fall short for competitive owners. Safety: Forward Collision-Avoidance Shouldn’t Be Space: Room for Improvement Optional “The rear trunk space could be a little bit bigger.” “I think you should have the collision avoidance -Competitive SUV Buyer Unmet Need system in our vehicles not just the upgraded ones.” -Competitive SUV Buyers Unmet Need “Not enough space. It could be bigger.” -Competitive SUV Buyer Unmet Need Advanced Technology: Technology Should Be Easier Design: More Style, Please “Navigation system is no good, you have to use an app from the phone.” “Vehicle is a little plain looking.” -Competitive SUV Buyers Unmet Need -Competitive SUV Buyer Unmet Need “Some of the controls are counter-intuitive. Too “Looks like a flounder” many steps to change some of the settings” -Competitive SUV Buyer Unmet Need -Competitive SUV Buyers Unmet Need 6 Safety is a Priority " All of our activities would be meaningless without quality and safety, because they are the prerequisites for serving our customers.” -Euisun Chung, Chairman of Hyundai Motor Group 7 Safety is Important For Subcompact SUV owners, 93% consider safety features are extremely and very important. At Hyundai, we deliver advanced safety features standard. Safety Features Importance 22MY Tucson Standard Purchase Reasons Forward Features Collision Lane Keeping Lane Following 5% Avoidance Assist Assist Assist 26% Auto Driver Attention Rear Occupant High Warning Alert 67% Beam Extremely Important Very Important Somewhat Important Source: 2020 US MaritzCX NVCS (Oct '19-Sep '20) Hyundai , Note: scale is Extremely Important, Very 8 Important, Somewhat Important, Not Very Important, Not at All Important Democratization of Technology Technology features are extremely/very important in Subcompact SUV owners’ purchase consideration. Based on our research, Subcompact SUV buyers want the latest technology to simplify their lives. Top 2 Box – Extremely/Very Important 80% Purchase Reasons 70% 60% 50% 40% 30% 20% 10% 0% Technical Infotainment Smartphone Telematics Innovation Mirroring Source: 2020 US MaritzCX NVCS (Oct '19-Sep '20) Hyundai , Note: scale is Extremely Important, Very Important, Somewhat Important, 9 Not Very Important, Not at All Important, Note: Top 2 Box percentage on Latest Technology, Q Desired Vehicle Characteristic, scale 1 to 3 represents 3=33%, 2=26%, 3=20%. Demand For Eco-friendly Vehicles For Subcompact SUV owners, nearly 40% would consider a Hybrid and 20% would consider a Plug-In Hybrid for their next vehicle. Top 2 Box: Definitely Would/Probably Top 2 Box: Definitely Would/Probably Would HEV Consideration for Next Would PHEV Consideration for Next Vehicle Vehicle 22% 36% 39% 56% 22% 25% Definitely/Probably Maybe Not Consider Definitely/Probably Maybe Not Consider 10 Source: 2020 US MaritzCX NVCS (Oct '19-Sep '20) Hyundai , Note: scale is Definitely Would, Probably Would, Maybe, Probably Not, Definitely Not Tucson Adds Hybrids & Plug-in Hybrids For Subcompact SUV owners, nearly 40% would consider a Hybrid and 20% would consider a Plug-In Hybrid for their next vehicle. Introducing the Tucson HEV/PHEV meets buyers needs Benefits: • Fuel Efficiency • Driving Range • Clean Emissions • Responsible • Capable with standard HTRAC AWD 11 Right-Sized for the U.S. Market One-product does not fit all globally. Based on consumer research, we found that US buyers wanted a larger vehicle to trek the expansive US geography Result A Long Wheelbase Version was developed for the U.S. /Canadian Market to meet buyer demand 65.6 Height” + 0.6” 108.5” 73.4” Wheelbase + 3.4” Width + 0.6” 182.3” Length + 6.1” 12 Development Priorities Our Product Planners developed the Tucson concept to deliver on buyer’s unmeet needs. Throughout the briefing, you will hear about how we deliver on the development priorities. Striking Design Eco-friendly Advanced Safety Powertrain Technology 13 Christopher Chapman Sr. Chief Designer, Hyundai Design North America Jerome Gregeois Sr. Manager Powertrain Performance & Electrification Powertrain Priorities Compelling, unique combination of Value, Efficiency & Performance Dynamic Driving Mechanical HTRAC Excellent fuel Performance AWD capability with economy without 50/50 torque split compromise capability 16 Smartstream Powertrain – 2.5L Engine 187 Max Power (hp) + 16% 178 Max Torque (ft.lb) +19% Fuel Injection Strategy 0.0 0.0 High Pressure Pump 0.0 GDI only MPI Injectors 0.0 Optimized fuel injection strategy MPI+G for power, emissions and fuel Torque DI economy MPI only 1000 1500 2000 2500 3000 3500 4000 GDI Injectors 17 Electrified Powertrain – TMED Architecture Hyundai Hybrid SUV • TMED architecture (Transmission Mounted Electric Device) • Improved powertrain performance for SUV application, even compared to conventional ICE Architecture Output ① Engine ② Motor ⑤ HSG ④ High Voltage Battery ③ Transmission 18 Smartstream Powertrain – 1.6t Gdi Hev New Technology: continuously Variable Valve Duration (TheCVVD) CVVD regulates duration of valve opening according to driving conditions CVVD Assembly Intake Valve 19 Smartstream Powertrain – 6 AT FF 6-Speed HEV Auto Transmission FF 6-Speed HEV GEN-II A/T FF 6 HEV A/T Type A6MF2H-2 Torque capacity 265 (ft.lb) Overall length HEV 418.5 (mm) PHEV 436.5 Retainer Type E/C Motor Integrated E/C Engine G4FⅢ 1.6 T-GDI HEV 20 Electrified Powertrain – PHEV 261 HP Spec. : 13.8kWh (360V, 38.3Ah) Function: Store and supply electric energy device for driving First PHEV water cooling and individual battery cooling system Development of waterproof structure by under floor installation and improvement of trunk space marketability On Board Charger Spec. : 7.2 kW (@240V) Function: Charges high voltage batteries by converting electrical energy from external power supplies(ex. EVSE/ICCB). 21 ELECTRIFIED Powertrain – HEV 226 HP Spec. : 13 kW / 32 ft.lb Function: • Motoring • Engine restart • Cold starting • Generating • IDLE / low speed & hill driving based on battery SOC Traction Motor Spec. : 44.2 kW/195 ft.lb Function: • Motoring • EV mode driving • HEV mode power-assist • Generating • Coasting • Breaking 22 Electrified Powertrain – HEV 226 HP E – handling – e motor and traction control system coordination E-handling improves the vehicle pitch to enhance cornering performance. Exhaust Heat Recovery System is implemented on the HEV Similarly to Ioniq and Sonata HEV, Tucson is equipped with EHRS system for fuel economy improvement. 23 HEV & PHEV e-Handling e-Handling technology uses the vehicle’s Hybrid Electric Motor and Traction Control System to enhance cornering performance How it Works Behavior when Cornering • Electrically assisted handling performance Turning Entry: Motor controls front tire force characteristics maximizes torque control from the electric resulting in better steering response motor Improves the vehicle pitch attitude to enhance cornering performance at each stage of the vehicle’s turning motion Turning Exit: Motor controls rear tire force characteristics resulting in improved vehicle stability • Improved steering response, linearity, and s Hybrid electric motor control changes e-Handling is activated by default using the Traction Control tability when turning providing Fun to Drive the load of the front and rear axles System and can be turned off dynamics, providing better vehicle traction and better control, and ease of operation stability ELECTRIFIED Powertrain – HEV 226 HP Functions: • Inverter : Motor and HSG torque control • LDC : High voltage to 12V conversion for auxiliary power supply • HCU : Vehicle and PE system control High-Voltage Battery Spec. : 1.49 kWh (270V, 5.5Ah) Function: • Store and supply electric energy device for driving • Incorporates 12 V battery 25 Powertrain Line Up Overview Tucson covers market with compelling, unique combination of Value, Efficiency & Performance Comparing ICE AWD to Blue HEV AWD, combined fuel economy improves an estimated 46% 26 *Estimated based on internal testing Manish Mehrotra Executive Director, Digital Business Planning and Connected Ops Multimedia Updates 28 29 30 31 32 Hyundai Digital Key 33 34 35 36 37 38 Hyundai Blue Link 39 40 41 42 43 44 45 46 OK Google, Ask Blue Link to start my Tucson and set the temperature to 72 degrees. Got it. Starting your Hyundai Tucson and setting the temperature to 72 degrees. 47 48 49 2022
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