Ricky Lao Director, Product Planning Award Winning SUVS Hyundai delivers a full spectrum of impressive SUVs to meet different buyer needs. We are delighted with the strong media recognition of our compelling SUV line-up.
2021 Best SUV Brand by 2021 Kelley Blue Book® Consumer® Guide Car and Driver Editors' U.S. News & World Best Buy Awards: Automotive Best Buy: Choice List for 2021: Report Santa Fe & Kona Electric Kona, Venue Palisade Kona, Kona EV, Palisade
Cars.com Autotrader 2020 J.D. Power Autotrader Mid-Size SUV of Best Value Best Car U.S. Initial Quality Award Best New Cars Texas at Texas Truck of 2021 for Graduates For 2021 Honor Rodeo 2 Hyundai SUV Sales Success Hyundai Motor America’s total March SUV sales were up 133% compared with March 2020. Additionally, Hyundai’s 2021 first quarter SUV sales are up 41% year over year. SUVs now represent 67% of total Hyundai vehicle sales.
SUV Sales Growth Compared to Last Year
140.0%
120.0% 133.0%
100.0%
80.0%
60.0%
40.0% 41.0% 20.0%
0.0% March 1st Qtr
3 SUV Product Blitz
4 All-new 2022 Tucson The key development priority of the all-new Tucson was to deliver on unmet needs by listening to the voice of the customer.
5 Market Opportunities Tucson will deliver on product attributes that fall short for competitive owners.
Safety: Forward Collision-Avoidance Shouldn’t Be Space: Room for Improvement Optional “The rear trunk space could be a little bit bigger.” “I think you should have the collision avoidance -Competitive SUV Buyer Unmet Need system in our vehicles not just the upgraded ones.” -Competitive SUV Buyers Unmet Need “Not enough space. It could be bigger.” -Competitive SUV Buyer Unmet Need Advanced Technology: Technology Should Be Easier Design: More Style, Please “Navigation system is no good, you have to use an app from the phone.” “Vehicle is a little plain looking.” -Competitive SUV Buyers Unmet Need -Competitive SUV Buyer Unmet Need
“Some of the controls are counter-intuitive. Too “Looks like a flounder” many steps to change some of the settings” -Competitive SUV Buyer Unmet Need -Competitive SUV Buyers Unmet Need
6 Safety is a Priority
" All of our activities would be meaningless without quality and safety, because they are the prerequisites for serving our customers.” -Euisun Chung, Chairman of Hyundai Motor Group
7 Safety is Important For Subcompact SUV owners, 93% consider safety features are extremely and very important. At Hyundai, we deliver advanced safety features standard.
Safety Features Importance 22MY Tucson Standard Purchase Reasons Forward Features Collision Lane Keeping Lane Following 5% Avoidance Assist Assist Assist
26%
Auto Driver Attention Rear Occupant High Warning Alert 67% Beam
Extremely Important Very Important Somewhat Important
Source: 2020 US MaritzCX NVCS (Oct '19-Sep '20) Hyundai , Note: scale is Extremely Important, Very 8 Important, Somewhat Important, Not Very Important, Not at All Important Democratization of Technology Technology features are extremely/very important in Subcompact SUV owners’ purchase consideration. Based on our research, Subcompact SUV buyers want the latest technology to simplify their lives. Top 2 Box – Extremely/Very Important 80% Purchase Reasons 70%
60%
50%
40%
30%
20%
10%
0% Technical Infotainment Smartphone Telematics Innovation Mirroring
Source: 2020 US MaritzCX NVCS (Oct '19-Sep '20) Hyundai , Note: scale is Extremely Important, Very Important, Somewhat Important, 9 Not Very Important, Not at All Important, Note: Top 2 Box percentage on Latest Technology, Q Desired Vehicle Characteristic, scale 1 to 3 represents 3=33%, 2=26%, 3=20%. Demand For Eco-friendly Vehicles For Subcompact SUV owners, nearly 40% would consider a Hybrid and 20% would consider a Plug-In Hybrid for their next vehicle.
Top 2 Box: Definitely Would/Probably Top 2 Box: Definitely Would/Probably Would HEV Consideration for Next Would PHEV Consideration for Next Vehicle Vehicle 22%
36% 39%
56%
22%
25%
Definitely/Probably Maybe Not Consider Definitely/Probably Maybe Not Consider
10 Source: 2020 US MaritzCX NVCS (Oct '19-Sep '20) Hyundai , Note: scale is Definitely Would, Probably Would, Maybe, Probably Not, Definitely Not Tucson Adds Hybrids & Plug-in Hybrids For Subcompact SUV owners, nearly 40% would consider a Hybrid and 20% would consider a Plug-In Hybrid for their next vehicle.
Introducing the Tucson HEV/PHEV meets buyers needs Benefits: • Fuel Efficiency • Driving Range • Clean Emissions • Responsible • Capable with standard HTRAC AWD
11 Right-Sized for the U.S. Market One-product does not fit all globally. Based on consumer research, we found that US buyers wanted a larger vehicle to trek the expansive US geography
Result A Long Wheelbase Version was developed for the U.S. /Canadian Market to meet buyer demand
65.6 Height” + 0.6”
108.5” 73.4” Wheelbase + 3.4” Width + 0.6”
182.3” Length + 6.1” 12 Development Priorities Our Product Planners developed the Tucson concept to deliver on buyer’s unmeet needs. Throughout the briefing, you will hear about how we deliver on the development priorities.
Striking Design Eco-friendly Advanced Safety Powertrain Technology
13 Christopher Chapman Sr. Chief Designer, Hyundai Design North America Jerome Gregeois Sr. Manager Powertrain Performance & Electrification Powertrain Priorities Compelling, unique combination of Value, Efficiency & Performance
Dynamic Driving Mechanical HTRAC Excellent fuel Performance AWD capability with economy without 50/50 torque split compromise capability
16 Smartstream Powertrain – 2.5L Engine
187 Max Power (hp) + 16%
178 Max Torque (ft.lb) +19%
Fuel Injection Strategy
0.0 0.0
High Pressure Pump 0.0 GDI only
MPI Injectors 0.0 Optimized fuel injection strategy MPI+G
for power, emissions and fuel Torque DI economy MPI only
1000 1500 2000 2500 3000 3500 4000
GDI Injectors 17 Electrified Powertrain – TMED Architecture Hyundai Hybrid SUV • TMED architecture (Transmission Mounted Electric Device) • Improved powertrain performance for SUV application, even compared to conventional ICE Architecture Output
① Engine
② Motor ⑤ HSG
④ High Voltage Battery
③ Transmission
18 Smartstream Powertrain – 1.6t Gdi Hev
New Technology: continuously Variable Valve Duration (TheCVVD) CVVD regulates duration of valve opening according to driving conditions CVVD Assembly
Intake Valve
19 Smartstream Powertrain – 6 AT FF 6-Speed HEV Auto Transmission
FF 6-Speed HEV GEN-II A/T FF 6 HEV A/T
Type A6MF2H-2
Torque capacity 265 (ft.lb)
Overall length HEV 418.5 (mm) PHEV 436.5
Retainer Type E/C Motor Integrated E/C Engine G4FⅢ 1.6 T-GDI HEV
20 Electrified Powertrain – PHEV 261 HP
Spec. : 13.8kWh (360V, 38.3Ah) Function: Store and supply electric energy device for driving
First PHEV water cooling and individual battery cooling system Development of waterproof structure by under floor installation and improvement of trunk space marketability
On Board Charger
Spec. : 7.2 kW (@240V) Function: Charges high voltage batteries by converting electrical energy from external power supplies(ex. EVSE/ICCB).
21 ELECTRIFIED Powertrain – HEV 226 HP
Spec. : 13 kW / 32 ft.lb Function: • Motoring • Engine restart • Cold starting • Generating • IDLE / low speed & hill driving based on battery SOC
Traction Motor
Spec. : 44.2 kW/195 ft.lb Function: • Motoring • EV mode driving • HEV mode power-assist • Generating • Coasting • Breaking
22 Electrified Powertrain – HEV 226 HP E – handling – e motor and traction control system coordination
E-handling improves the vehicle pitch to enhance cornering performance.
Exhaust Heat Recovery System is implemented on the HEV
Similarly to Ioniq and Sonata HEV, Tucson is equipped with EHRS system for fuel economy improvement.
23 HEV & PHEV e-Handling e-Handling technology uses the vehicle’s Hybrid Electric Motor and Traction Control System to enhance cornering performance
How it Works Behavior when Cornering • Electrically assisted handling performance Turning Entry: Motor controls front tire force characteristics maximizes torque control from the electric resulting in better steering response motor Improves the vehicle pitch attitude to enhance cornering performance at each stage of the vehicle’s turning motion Turning Exit: Motor controls rear tire force characteristics resulting in improved vehicle stability • Improved steering response, linearity, and s Hybrid electric motor control changes e-Handling is activated by default using the Traction Control tability when turning providing Fun to Drive the load of the front and rear axles System and can be turned off dynamics, providing better vehicle traction and better control, and ease of operation stability ELECTRIFIED Powertrain – HEV 226 HP
Functions: • Inverter : Motor and HSG torque control • LDC : High voltage to 12V conversion for auxiliary power supply • HCU : Vehicle and PE system control
High-Voltage Battery
Spec. : 1.49 kWh (270V, 5.5Ah) Function: • Store and supply electric energy device for driving • Incorporates 12 V battery
25 Powertrain Line Up Overview Tucson covers market with compelling, unique combination of Value, Efficiency & Performance Comparing ICE AWD to Blue HEV AWD, combined fuel economy improves an estimated 46%
26 *Estimated based on internal testing Manish Mehrotra Executive Director, Digital Business Planning and Connected Ops Multimedia Updates
28 29 30 31 32 Hyundai Digital Key
33 34 35 36 37 38 Hyundai Blue Link
39 40 41 42 43 44 45 46 OK Google, Ask Blue Link to start my Tucson and set the temperature to 72 degrees.
Got it. Starting your Hyundai Tucson and setting the temperature to 72 degrees.
47 48 49 2022 Hyundai Tucson
50 Trevor Lai Manager, Product Planning 3rd Generation Platform Customer-oriented Light & Strong Body Structure Creative Space & Design (Safety and Rigidity)
52 3rd Generation Platform Fun to Drive Future ECO Vehicles (Power/ Perf, R&H, NVH)
53 Body Structure High Level of Body Torsional Rigidity Number of Hot Torsional Stiffness Stamping parts (104 kgf·m2 /rad) Expanded application of Hot stamping parts +3.0 (+11.5%) 60K +3 80K 100K 16 29.1 120K 26.1 Hot Stamping 13 CRV All-New CRV All-New Tucson Tucson Body Torsional Rigidity Comparison Rear Quarter Area Strengthening CR-V All-New Tucson Closed Enlarged Torsional K (10⁴kgf·㎡/rad) 26.1 29.1 Section Mass (Kg) 347.1 333.8 Mass per unit of stiffness 13.3 Kg 11.2 Kg
54 Collision Performance
55 NVH Improvements Dashboard Isolation Pad Enhanced Engine Mounts
Reinforcement Panel Asphalt pad
Dash Panel
56 NVH Improvements Inner Quarter Panel Luggage Trim Wheel Liners
Acoustic Windshield Mirror Seals & Gaps Inner Door Panels
57 Ride and Handling Improvements
Front Wheel Geometry Improvement Front Roll Center [raised] Increased effective arm length Faster steering gear ratio Front strut inclined bearing angle Improves vehicle responsiveness
Rear Wheel Geometry Improvement
58 HTRAC All-Wheel Drive
AWD Coupling Rear Differential Transfer Case
59 Cargo Capacity
Previous Section Difference All-New Tucson CR-V RAV4 Escape Tucson Cargo Capacity 38.7 (SAE) 31.0 +7.7 39.2 37.5 37.5 (cu. ft.) 41.2 (max)*
*38.7 cu ft. cargo volume measurement based on SAE J1100. Max value represents SAE J1100 plus driver’s seat set for a 5th percentile American male 60 and all other seats in their forward-most and upright position. Blind-Spot Collision-Avoidance Assist
61 Rear Cross-Traffic Collision-Avoidance Assist
62 Highway Driving Assist
63 Blind-Spot View Monitor
64 Surround View Monitor
65 Advanced Safety Feature Comparison
ITEM TUCSON CR-V RAV4 ESCAPE
Driver Attention Warning X X X
Rear Occupant Alert X X X
Blind Spot Collision Avoidance Assist w/ Braking X X X
Rear Cross Traffic Avoidance Assist w/ Braking X X X
Safe Exit Warning X X X
Blind View Monitor X X X
66 Capacitive-Touch Controls
67 Ambient Interior Lighting
68 Multi-Air Mode
69 Hands-Free Smart Lift Gate
70 All-New N Line
71 Packaging Architecture
Sport Mainstream Eco-Friendly Powertrain Trim Appearanc SE e Limited Limited HEV Limited PHEV SEL
2.5L GDI +MPI SEL w/ Convenience Pkg 8 AT N Line
SEL w/ Premium Pkg Premium N Line Limited
SEL Conv HEV Convenience Blue 1.6T GDI Hybrid AWD Only SEL Convenience SEL Blue HEV SEL PHEV 6 AT Limited
SE 1.6T GDI Plug-in SEL Hybrid AWD Only 6 AT Limited
72 Key Selling Points By Trim
SE SEL / Blue SEL Convenience
8” Color Touchscreen Display Audio Blind-Spot Collision & Cross Traffic Avoidance Assist Hands-Free Power Liftgate w/ Auto Open Wireless Android Auto & Apple CarPlay support Blue Link® Connected Car 10.25-in Digital Cluster / Hyundai Digital Key
Hyundai SmartSense Safety Features Proximity Key with Push Button Start Dual-Zone Automatic Temperature Control
LED Headlamps & Daytime Running Lamps Smart Cruise Control w/ Start & Stop 19” Alloy Wheels
17” Alloy Wheels Power Driver’s Seat and Heated Front Seats Wireless Device Charging
N Line SEL Premium Limited N-Line Unique Exterior & Interior Parts/Accents Leather Seating Surfaces 10.25-in Navigation System N Line Sport Combination Seas Premium 5-LED Front Light Accents Surround and Blind View Monitor System Black Headliner Ventilated Front Seats Remote Smart Park Assist Metal Pedals/Scuff Plates Bose Premium Audio System Parking Distance Warning (front and rear) Bose Premium Audio System Dark Chrome Front Grille Heated Steering Wheel and Rear Seats
73 All-New 2022 Tucson
Right-sized for North American market Evocative design with bold presence and proportions Human-centric technology integration providing assistance with daily life: more connectivity and customization than ever before First ever HEV and PHEV powertrains with high degree of efficiency and drivability Standard Hyundai SmartSense safety technology Simplified packaging strategy
74