Team Canada’S dream continues

Partnership Opportunities

1 dream it in delhi

2 opening ceremonies 2006

3 Support our athletes to Dream it in Delhi

Hbc – A Total Team Effort Sport, in its most noble form, is a great unifi er. It fi nds common ground between people of different races and diverse backgrounds. Hudson’s Bay Company has been a team sponsor and clothing supplier for three . Diane Gordon, Director I came to appreciate this aspect of sport when I had the of Hbc Heritage and Community Investment, has lived and breathed honour of helping organize the 1994 Commonwealth the emotions related to being part of Team Canada at the Games. Games in Victoria, B.C. Gordon says, “It’s not just writing a corporate cheque. It’s getting people involved in the process. It’s that feeling of pride.” Gordon Diane Gordon, Hbc I saw how sport develops leadership skills and builds acknowledges that it is a tremendous amount of work executing teamwork. I observed how the spirit of competition Hbc’s Team Canada promotions and events, combined with designing the clothing George Heller, CGFC President instills self-confi dence and forges lasting friendships. package, but that this work comes with a huge payoff. “It’s incredible to see athletes on And witnessed how the Commonwealth Games movement embodies and promotes all the podium wearing the uniform that you’ve helped to develop. I feel very tied into their these values. experience and extremely proud to be a Canadian and to work for a Canadian company that backs its elite athletes.” Inspired by that spirit of good sportsmanship and good fellowship, I am proud to lead the fundraising efforts for Canadian athletes training for the 2010 Commonwealth Games in Hbc is a gold-level sponsor of Team Canada leading up to Delhi 2010. Delhi, India.

fuel advertising – Powering the Dream For me, it’s personal. I have gotten to know many of our athletes. I am awed by their passion and tireless commitment to a goal. They all share an optimism and unrelenting conviction to do their very best, in spite of obstacles. Very often, those obstacles are Anything is possible when you dedicate body and mind to achieving fi nancial ones. a dream. Canadian athletes exemplify that very spirit in their quest to succeed at the XIX Commonwealth Games in Delhi. I am calling upon corporations, organizations and individuals to contribute what you can to the success of our athletes. It’s incredible how hard these young athletes work to At FUEL, we recognize that spirit because we share the same belief achieve a dream. For them, fi nancial support can be the difference between falling short or in the power of the possible. We draw inspiration from anyone who Cyndy Carruthers, Fuel reaching that dream. dares to live and breathe a dream.

These young men and women are our leaders of tomorrow. Let’s empower them to make Please join us in lending moral and fi nancial support to empower our us proud. Let’s support them to invest in ourselves. Canadian athletes…to dream it in Delhi.

4 Partner with Commonwealth Games Canada an experience of a lifetime

marie-hélène prémont www.commonwealthgames.ca 5 SHARED SPIRIT...

The Commonwealth – steeped in Canada’s Athletes history, rooted in friendship Every four years, Canada sends a team of top athletes to compete and bring home medals Canada has the privilege and distinction of being the fi rst-ever host of the Commonwealth for Canada. For some athletes, the Commonwealth Games is the pinnacle of their athletic Games in 1930 in Hamilton, Ontario. Since then, Canada’s athletes have won over 1,200 careers. For others, the Commonwealth Games is a stepping stone to further athletic medals and Canadians have developed a special relationship with this event. endeavours. For all athletes, the Commonwealth Games is the experience of a lifetime that The Commonwealth Games holds an important position within the Canadian sport few Canadians are privileged to share. The XIX Commonwealth Games in Delhi, India landscape because it brings together nations from every corner of the world in a unique (October 2010) will be no different. family spirit of shared history, common experiences, and a unifying language. In the Commonwealth movement, sport is a means to transcend cultural barriers and physical borders. It is a common bond that encourages the pursuit of health and fi tness in each of the member countries and provides an inspiration for youth to strive for excellence.

6 Partner with Commonwealth Games Canada COMMON GROUND

XIX Commonwealth Games – Delhi, India The XIX Commonwealth Games in 2010 will be the fi rst time that India plays host Delhi is also an amazing gateway to a world of incredible tourist experiences and to this prestigious sporting event. India, known as ‘The Country of the World’ is the fascinating adventure, including the Taj Mahal (located 200 km away in Agra) and the most populous nation in the Commonwealth. The Indian tradition of warm hospitality, ‘pink city’ of Jaipur (300 km away). friendship and treating guests as gods is as old as time itself. These qualities are also the Join Team Canada in Delhi in 2010 for the experience of a lifetime! cornerstones of the Commonwealth spirit. India will be sure to extend a warm invitation to the 10 million foreign visitors that are expected to visit Delhi for the Commonwealth Quick facts: XIX Commonwealth Games Games. Delhi, India’s capital city known for its mystique and luxury, is one of the world’s Dates: October 3–14, 2010 Number of Competitors: 4,000 oldest living cities, where age-old monuments rub shoulders with modern chrome-and-glass Number of Countries: 71 Number of Disciplines: 17 skyscrapers. Delhi is a rich pageantry of colours, culture, art, traditions, varied cuisine and Number of Cdn. Athletes: 400 Number of Cdn. Support Staff: 100 spirituality. Canada’s Expected Placing: Top 3

www.commonwealthgames.ca 7 Team Canada’s Financial Need Sending a team of over 400 athletes and 100 support staff over 8,000 kilometres to compete in an international sporting event like the Commonwealth Games is no small feat! It will cost over $5 million to fund Canada’s participation at the 2010 Commonwealth Games in Delhi. Commonwealth Games Canada (CGC) seeks federal government funding and corporate support to offset these costs. Private sector funds are essential. For the in Melbourne, Australia, over 70 Canadian companies backed Team Canada through either investments in sponsorship programs or donations. Canada’s athletes need you! THE DREAM Here’s how the costs break down: CONTINUES...

team clothing 20%

Travel and Accommodation ADMINISTRATION 50% 15%

Athletes’ Village Operations & Media Services: 10%

Special Events: 3% Medical Operations: 1% Site Visits: 1% Alexandra Orlando 6-time Commonwealth Games Gold Medallist (2006) 8 Partner with Commonwealth Games Canada Dream it in Delhi! Sponsorship of Canadian athletes is a unique opportunity. It represents a once-in-a-lifetime chance to be a part of Canada’s success in elite sport. We are proud of our athletes and honoured that they sacrifi ce so much to represent our country internationally. We respect their mental toughness, their physical prowess and their quest to achieve top honours in sport. Team Canada athletes represent our nation’s identity and therefore, sponsorship of Canadian athletes holds a special distinction in the Canadian marketplace.

We are building a team for 2010…join us in our dream and be inspired by our athletes! CGC’s Promise IN DELHI CGC values its corporate partners. As such, we offer outstanding value for the investment, frequent and uncomplicated access to athletes and a positive, straightforward and professional working relationship. Our sponsorship programs are designed to help your company make more money, engage customers and employees, and reward key stakeholders.

“I won gold when I was 13 in …it wasn’t only the medal…it was how people were reacting to the Commonwealth Games, the happy faces…it was my fi rst big games, the beginning of my career, it was very special and an experience I’ll remember all my life.” Alexandre Despatie, diver

At the 1998 Commonwealth Games in Malaysia, diver Alexandre Despatie of Laval, Quebec burst onto the international stage as the youngest athlete ever to win a Commonwealth Games gold medal. At the age of only 13, Despatie captured the hearts of Canadians and became an overnight celebrity. Since then, Despatie has gone on to win many more medals and awards, including 3 medals at the 2006 Commonwealth Games and 3 medals at the 2002 Games.

www.commonwealthgames.ca 9 overall sponsorSHIP BENEFITS – gold, silver, bronze

All of our Gold, Silver and Bronze corporate partners receive a variety of marketing, Athlete Relations Games-related and athlete-related benefi ts including: • Athlete appearances (motivational speaking, keynote speeches, team-building exercises, etc.). Delhi Hospitality Package (for sponsor representatives) • The right to insert an item into the Team Canada ‘care and comfort’ package. • Hotel accommodations and ground transportation in Delhi. • Framed Team Canada print. • Tickets to Opening Ceremonies, Canadian Team reception and competitive sport events. • Invitations to VIP and sponsor gatherings with athletes. • Social activities and excursions in Delhi and surrounding areas. • Team Canada 2010 Commemorative banner and pins. • Tour of Athletes’ Village and breakfast with members of Team Canada. • Team Canada Hbc clothing package. • On-site signage in Canada House in Delhi. Canada is known for its success and international leadership in synchronized Marketing Rights/Branding swimming. Canada’s synchro athletes have • Logo identifi cation in CGC print and electronic publications (media guide, team medalled at every Commonwealth Games, handbook, brochures, etc.). bringing home a total of 12 gold medals • CGC logo rights and related phraseology, including ‘offi cial sponsor’ phraseology. since the sport’s inclusion in 1986. • Signage at CGC events. • Web exposure on CGC website. • Invitations to annual sponsor luncheon hosted by President, George Heller. • Special rates on third-party advertising opportunities. • Access to Commonwealth Games image bank containing over 4,000 photos. • Offi cial tax receipt (excluding direct program costs and advertising value). • Joint news release announcing partnership. • Monthly/quarterly electronic newsletter.

10 Partner with Commonwealth Games Canada GOLD program: specifi c BENEFITS

Investment: $500,000+ * Gold-level sponsors will be entitled to invite six company representatives or clients to Sponsorship fees are payable in one lump sum or in installments leading up to 2010. experience Team Canada’s medal journey in Delhi. All six sponsor representatives will be treated to the perks outlined in the Delhi Hospitality Package. In addition, gold- Gold-level sponsors will receive the overall sponsorship benefi ts outlined on page 10, level sponsors will have premium exposure in all print and electronic materials and plus enhanced benefi ts* such as: signage, plus up to 10 athlete appearances.

• Exhibit space in Canada House in Delhi. • The right to host a corporate function/social event in Canada House in Delhi, with Canada’s Commonwealth Games planning assistance provided by CGC. athletes represent a diverse • Naming rights for one CGC Team Canada event (e.g., staging, team announcement, cross-section of Canadians of both team reception, family and friends reception, etc.). • The right to create a special co-branded promotional item (gift) for athletes, family genders. The ages of the athletes and friends attending the Games. range from 13 to 65 years old! • Corporate logo on Games promotional poster. Team Canada is selected by the • Opportunity to access advertising benefi ts associated with Games broadcast rights national sport organization (webcast, TV, radio, etc.). responsible for each Commonwealth • Category Exclusivity. sport. The selection criteria are • Corporate logo on CGC letterhead. Chantal petitclerc tough, designed to ensure that Canada 2006 Gold medallist, 800 m EAD 2002 Gold medallist, 800 m Wheelchair sends it top athletes to the Games.

www.commonwealthgames.ca 11 SILVER program: specifi c BENEFITS BRONZE program: specifi c BENEFITS Investment: $125,000 – $499,999 Investment: $50,000 – $124,999 Sponsorship fees are payable in one lump sum or in installments leading up to 2010. Sponsorship fees are payable in one lump sum or in installments leading up to 2010.

Silver-level sponsors will receive the overall sponsorship benefi ts outlined on page 10, Bronze-level sponsors will receive the overall sponsorship benefi ts outlined on page 10, plus enhanced benefi ts* such as: including the right to invite two company representatives or clients to experience Team Canada’s medal journey in Delhi. Both sponsor representatives will be treated to the • Exhibit space in Canada House in Delhi. perks outlined in the Delhi Hospitality Package. Bronze-level sponsors are also entitled • The right to host a corporate function/social event in Canada House in Delhi, with to two athlete appearances. planning assistance provided by CGC. • Naming rights for one CGC Team Canada event (e.g., staging, team announcement, team reception, family and friends reception, etc.). • The right to create a special co-branded promotional item (gift) for athletes, family and friends attending the Games. • Corporate logo on Games promotional poster. • Opportunity to access advertising benefi ts associated with Games broadcast rights (webcast, TV, radio, etc.). • Category Exclusivity.

* Silver-level sponsors will be entitled to invite four company representatives or clients to experience Team Canada’s medal journey in Delhi. All four sponsor representatives will be treated to the perks outlined in the Delhi Hospitality Package. In addition, silver- level sponsors will be entitled to fi ve athlete appearances. Sara Yuen, table tennis

12 Partner with Commonwealth Games Canada DONATION PROGRAMS Friends of the Games program Gifts and donations both large and small can have a huge impact on Team Canada’s Donation: $25 and up fundraising efforts. Private donations, corporate donations and/or in-kind donations are welcomed. Organizations who donate proceeds from their own fundraising or Companies and individuals who wish to make a donation to the Dream it in Delhi charity event to Team Canada are greatly appreciated. Donations can be made online campaign will be acknowledged as Friends of the Games. As a special thank-you, at www.commonwealthgames.ca or contact us for more information. Friends of the Games will receive:

Adopt-an-athlete Program • One piece of offi cial Team Canada Hbc clothing. Donation: $10,000 per athlete • Mention in CGC print and electronic publications (media guide, team handbook, brochures, website, etc.). Adopting a member of Team Canada is a very special way to share in Canada’s success at • The right to insert an item into the Team Canada ‘care and comfort’ package. the Commonwealth Games. CGC estimates that it will cost approximately $10,000 to send • Monthly/quarterly electronic newsletter. one athlete to Delhi in 2010. Small fi rms, service clubs or individuals who would like to • Offi cial tax receipt. help one or more athletes attend the Games may do so through CGC’s Adopt-an-Athlete program. Donors will receive the following benefi ts: Team Canada is in need of in-kind donations for many items including:

• Five pieces of offi cial Team Canada Hbc clothing. • Computers, telecommunications and electronic equipment • Mention in CGC print and electronic publications (media guide, team handbook, • Medical supplies and equipment brochures, website, etc.). • Personal items (e.g., toothpaste, shampoo, sunscreen, etc.). • Mention on signage at CGC events and on CGC’s website. • Travel services (both domestic and international) • Offi cial tax receipt (excluding direct program costs or advertising value if applicable). • Shipping services • The right to insert an item into the Team Canada ‘care and comfort’ package. • Invitations to VIP and sponsor gatherings with athletes. These items (and many more) are in high demand. Please contact us for more information. • Ten Team Canada 2010/Commonwealth Games commemorative pins for employees and/or clients. • Monthly/quarterly electronic newsletter.

www.commonwealthgames.ca 13 Audrey Lacroix bronze medallist 100 m butterfl y, 4x100 m medley, Melbourne 14 Partner with Commonwealth Games Canada become part of the dream delhi 2010

for Partnership Opportunities with Commonwealth Games Canada contact our corporate Development team at [email protected]

www.commonwealthgames.ca

www.commonwealthgames.ca 15 team canada’s Dream Continues delhi 2010

Partnership Opportunities with Commonwealth Games Canada

www.commonwealthgames.ca

Design by printing by

16