Since the industry isn’t the billion dollar industry it is today, Nolan Buchnell and Magnavox settled on a royalty deal for “PONG”.

After seeing “PONG”’s success, everyone was releasing “PONG” knockoffs. Nolan saw this and knew he had to come up with a strategy or else his company wouldn’t survive. So Nolan and his company began releasing game after game, in the end the Nolan went on to hire Al Alcorn, an engineer who people making knockoffs couldn’t keep up. was designated to continue this tactic of creating games for the company. Atari, Nolan Bushnell’s company, had begun to make it’s mark in history.

The console was being built, Nolan and his The the unthinkable happened. Just like Nolan team at Atari had begun porting their popu- stole the idea for Pong from Magnavox, Fairchild lar video arcade games onto the . stole Nolan Bushnell’s idea for the home video Games like: game console. Fairchild’s console was called “Channel F” and they released it in 1976.

Atari then went into panic mode. There big (77) Street Racer investment, the Atari 2600, was beaten to the market and they were losing their chance to get Star Ship (77) a large share of the market. Indy 500 (77)

Air-Sea Battle (77)

Combat (77)

Space Invaders (78)

No longer a part of Atari, Nolan Bushnell took a year of traveling. On his travels he witness arcades being shut down and many falling near bankruptcy. Nolan learned that the reason for these arcades shutting down was because parents no longer wanted their kids going to these dark places. Now that parents could by their kids an Atari 2600, the conviencing their kids to avoid arcades was that much easier.

Then it hit him. Nolan knew what Late 1977, Nolan opened the very first Chucky he was going to do. He was going to create a Cheese in San Jose, California. Chucky Cheese family friendly arcade. Using the influence of was a family pizza restaurant with an indoor Disney Land and his experience working at arcade. After having large success with the con- an amusement park, he was able to create cept, Nolan partnered with Robert Brock. the perfect experience.

In the end Bushnell was forced out of the Chuchy Cheese business Even so, Nolan will always be remembered for because of large debt caused by the video games crash in the 80s. his contributions to the video game industry and the success that was the Atari 2600.