F R O M VOICE ~ TOPICS: diversity, print design Visualizing a Revolution: Emory Douglas and The Black Panther Newspaper by Colette Gaiter June 08, 2005

epending on a person’s politics, age, race and class, mention of the 1960s and ’70s radical D “” can elicit a range of responses. One extreme: the Panthers were a bunch of charismatic, grandstanding violent thugs, exploiting oppressive conditions to promote their own pathological agendas, and the United States is fortunate that the FBI and police stopped them before they started a bloody civil war. The other extreme: the were brilliant revolutionary visionaries who tried to expand the African American civil rights struggle into an opportunity to end Western imperialism, global racism and capitalist exploitation of working people. The truth is somewhere between those extremes. To understand the Panthers’ mission, it is more important to consider the range of possibilities than to pinpoint an exact ideological location.

In 1966, after civil rights legislation was passed and before many more inner city blocks would burn in riots, Huey P. Newton and founded the Black Panther Party for Self Defense in Oakland, California. Like other African American communities in post-civil rights America, Oakland’s black ghettos had disproportionate poverty and unemployment rates, substandard education and health care. The Dr. Huey P. Newton Foundation states that, “The Black Panther Party boldly call[ed] for a complete end to all forms of oppression of blacks and offer[ed] revolution as an option” (Ref. 1).

But police brutality was the most galvanizing issue for the Panthers. After riots in Detroit, Watts, Harlem, Rochester, New York, Jersey City and Philadelphia (Ref. 2) in 1964 and 1965, in which mostly black people were killed, police “occupied” black ghettos across the United States, often ignoring basic civil rights and breaking the law to “maintain order.” (Ref. 3) A generation of young people like Flores Alexander Forbes of San Diego became receptive to the idea of armed retaliation.

“I was 16 years old, and after having read the Black Panther newspaper and most of my older brother’s Black history and literature books that he brought home from UCLA, I was convinced that this was my calling. I had heard from my brother and his college friends that the brothers up north in Oakland had a program to deal with the ‘man.’

...In general, I wanted to be a Black Panther so that I could help my people overcome the oppression they and I were experiencing. In particular, I wanted to get back at the San Diego policeman who had been harassing me since I was 12” (Ref. 4). The Black Panther newspaper, started in 1967 as The Black Panther Community News Service, regularly reported incidents of police brutality and promoted organized armed resistance as part of the solution to oppression of black people in America (Ref. 5). In a 1967 moment of synchronicity, the young Black Panther and artist Emory Douglas met Panther leaders and Huey Newton, who had published the first two issues of The Black Panther newspaper using a typewriter and copy machine.

Understanding the emerging visual media culture, Cleaver and Newton wanted to graphically show the party’s work assisting people in their communities and prepare oppressed people for violent revolution, if necessary, in pursuit of psychological and economic liberation. They found the man to do this in 22-year-old Douglas. That night Douglas committed himself to creating and maintaining the organization’s visual identity and produced The Black Panther until it ceased publication in 1979 (Fig. 1).

No stranger to the criminal justice system, as a teenager, Douglas was sentenced to fifteen months at the Youth Training School in Ontario, California. He worked in the prison’s printing shop. Later he studied commercial art at City College (Ref. 6). At his first meeting with the party’s minister of defense, Huey Newton, and minister of information, Eldridge Cleaver, he volunteered to go home immediately and get some supplies to make the paper look more professional.

Continuing a long tradition of resistant and revolutionary art, concurrently practiced in conflicts all over the world, Douglas was the most prolific and persistent graphic agitator in the American movements. Douglas profoundly understood the power of images in communicating ideas. The newspaper’s back page poster was often reprinted separately, sometimes in color. His posters were not displayed on pristine gallery walls, but were pasted on abandoned buildings in ghettos, and the newspapers sold on street corners and college campuses all across the United States. At its peak in 1970, The Black Panther had a weekly circulation of 139,000 (Ref. 7).

Inexpensive printing technologies—including photostats and presstype, textures and patterns—made publishing a two-color heavily illustrated, weekly tabloid newspaper possible. Graphic production values associated with seductive advertising and waste in a decadent society became weapons of the revolution. Technically, Douglas collaged and re-collaged drawings and photographs, performing graphic tricks with little budget and even less time. His distinctive illustration style featured thick black outlines (easier to trap) and resourceful tint and texture combinations (Fig. 3).

Conceptually, Douglas’s images served two purposes: first, illustrating conditions that made revolution seem necessary; and second, constructing a visual mythology of power for people who felt powerless and victimized. Most popular media represents middle to upper class people as “normal.” Douglas was the Norman Rockwell of the ghetto, concentrating on the poor and oppressed. Departing from the WPA/social realist style of portraying poor people, which can be perceived as voyeuristic and patronizing, Douglas’s energetic drawings showed respect and affection. He maintained poor people’s dignity while graphically illustrating harsh situations (Fig. 5 ). Political cartoons showing policemen and those in power as pigs became another of Emory’s signatures (Fig. 6). He was not the first to use pigs to represent police (Ref. 8), but he certainly helped make “pig” the preferred epithet for law enforcement officers in the 1960s and 70s counterculture. His cartoons extended the pig icon to represent the entire capitalist military/industrial complex (Fig. 7).

Douglas’s statement “Without the party, the [Black Panther] paper wouldn’t have had the same impact” (Ref. 9) reiterates the symbiotic relationship between the party’s and the paper’s mission. The party’s Ten Point Program outlined an agenda that included obtaining full employment, decent housing, education, and health care, and finally “people’s community control of modern technology” (Ref. 10). The Panthers’ community programs, like free breakfast for children, clinics, schools and arts events were featured in the paper, representing implementation of the ten points. Most of the back-page posters directly referred to one of the ten points, illustrating tight coordination between the paper, the party and the mission.

The leaders believed that The Black Panther was not just reporting news, but causing radical change. Like Emory’s drawings, the paper was a tool for liberation, visualizing violent confrontations with perceived oppressors. The drawings showed brutal realities of post-civil rights ghetto life for African Americans. Encouraging metaphoric (fighting oppression through self-help) or physical (armed confrontation) revolutionary action, Douglas’ harshest images simultaneously elicited revulsion at the graphic violence and attraction to the idea of effective self-defense (Fig. 8).

Douglas understood and effectively used visual semiotics before its theory and methods were widely understood and routinely taught in graphic design programs. He fought the revolution with more than presstype and Xacto knives. Because of his leadership role in the party, in producing the paper and participation in the Panthers’ range of community programs, he was closely watched by law enforcement officers. The level of surveillance was so intense the FBI knew the paper’s weekly choice of PMS color (Fig. 9). As the paper’s circulation grew, so did the FBI’s efforts to shut it down. They contaminated printing facilities, enlisted Teamsters to refuse shipments and even convinced United Airlines to cancel the paper’s bulk mail rate discounts (Ref. 12).

Individual members of the party were clearly targeted, as well as the overall infrastructure. In 1969 alone, 27 Black Panthers were killed by police and at least 749 arrested. The police raided offices and seized documents, sometimes without a warrant (Ref. 13). The next year, J. Edgar Hoover, director of the FBI, declared the Panthers “the greatest threat to U.S. security” (Ref. 14). Federal law enforcement agencies responded by attacking the organization through COINTELPRO (Counterintelligence propaganda), sabotage and infiltration, contributing to the party’s demise.

In retrospect, it is clear that the Panthers were not the terrorist threat the FBI feared. It does not matter whether the Panthers intended to wage a large-scale retaliatory attack against perceived agents of oppression such as police, politicians and Western ideology. Douglas’ call to revolution, in the form of thousands of drawings, cartoons and page layouts, survives as a lasting vision of empowerment. For 13 years, every week in the pages of The Black Panther, Emory Douglas gave “.” References

(1) Dr. Huey P. Newton Foundation. “What Was the Black Panther Party?”

(2) Nelson, Jill, ed. Police Brutality. (New York: W. W. Norton & Company, 2000). p. 39-42.

(3) Carson, Clayborne. Foreword. Foner, Philip S., ed. The Black Panthers Speak. (Cambridge, MA: Da Capo Press, 2002).

(4) Forbes, Flores Alexander. “Point No. 7: We Want an Immediate End to Police Brutality and the Murder of Black People: Why I Joined the Black Panther Party.” Nelson, Jill, ed. Police Brutality. (New York: W. W. Norton & Company, 2000). p. 225.

(5) Foner, Philip S., ed. The Black Panthers Speak. Cambridge, MA: Da Capo Press, 2002. p. 8.

(6) Doss, Erika “Revolutionary Art Is a Tool for Liberation.” and George Katsiaficas, ed. Liberation, Imagination and the Black Panther Party. (New York: Routledge, 2001) p. 179.

(7) Memo, FBIHQ to Chicago and seven other field offices, May 15, 1970. Cited by Ward Churchill, “To Disrupt, Discredit and Destroy: The FBI’s Secret War against the Black Panther Party”, Kathleen Cleaver and George Katsiaficas, eds. Liberation, Imagination and the Black Panther Party. (New York: Routledge, 2001) p. 86.

(8) Doss, Erika, “Revolutionary Art Is a Tool for Liberation.” Kathleen Cleaver and George Katsiaficas, eds. Liberation, Imagination and the Black Panther Party. (New York: Routledge, 2001) p. 183.

(9) Rein, Marcy, “The More Times Change... The Bay Area Alternative Press ’68-’98”. (1998). Media Alliance. Media File. Vol. 17 #5.

(10) The Ten Point Plan

(11) Rein, Marcy, Ibid.

(12) Churchill, Ward, “To Disrupt, Discredit and Destroy: The FBI’s Secret War against the Black Panther Party”. Kathleen Cleaver and George Katsiaficas, eds. Liberation, Imagination and the Black Panther Party. (New York: Routledge, 2001) p. 86.

(13) Nelson, Jill, ed. Police Brutality. (New York: W. W. Norton & Company, 2000). p. 41.

(14) Intelligence Activities and the Rights of Americans, p. 187. Cited by Ward Churchill, “To Disrupt, Discredit and Destroy: The FBI’s Secret War Against the Black Panther Party.” Kathleen Cleaver and George Katsiaficas, eds. Liberation, Imagination and the Black Panther Party. (New York: Routledge, 2001) p. 83.

Additional online references

Gaiter, Colette. “The Revolution Will Be Visualized: Emory Douglas in The Black Panther.” Bad Subjects. Issue #65, January 2004.

Emory Douglas Revolutionary Art Work - Index

Position Paper #1 on Revolutionary Art (PDF)

Art for a Change: Black Panther Artist: Emory Douglas

Images courtesy of San Francisco African American Historical and Cultural Society Library and Archive, The Center for the Study of Political Graphics, and Emory Douglas.

All images ©2005 Emory Douglas

About the Author: Colette Gaiter is a professor in the Interactive Arts and Media Department at Columbia College, Chicago and a new media artist and designer. She has exhibited her work internationally at the International Symposium on Electronic Art (ISEA), SIGGRAPH, and in numerous galleries, museums and public institutions in the United States. http://www.digidiva.net

COMMENTS

by Steve Jones Great article Collette. I had the pleasure of meeting Emory last summer when he Thu Jun 16, 2005 presented his work at TypeCon in San Francisco. The audience for the most part had little awareness of the BPP or Emory's work, but were blown away. It was great having him describe the process of creating the powerful imagery (x-acto, 1 or 2 typefaces, photocopies...) without the aid of computers/Photoshop/Illustrator! A lot of the issues covered in Emory's work still exist and are relevant today. I was also saddend to learn that only a few issues of original BPP newspapers exist - if I recall Emory said he only had a few copies if any at all. With publications like "Back in the Days" by Jamel Shabazz and articles such as this, it's good to see an acknowledment of a photo/graphic history often unnoticed or overlooked by others outside the black community.

by Nolen As a designer/illustrator with strong leftist leanings, I can't thank you enough for Thu Jun 16, 2005 this article, opening my eyes to a vital part of revolutionary arts history.

My only complaint is none of the links at the end of the article seem to work.

by garland This inspired weekly newspaper is a tremendous kirkpatrick design object lesson in local/global communications. Thu Jun 16, 2005 It served as a network between the Black and Brown communities at first in California, then nationally and internationally. Another untold part of graphic design history. The AIGA should recognize the significance of Emory Douglas' work for their next lifetime achievement award. Thank you Colette.

by Maurice Woods Thanks for writing this article Collette. It is great to see Emory Douglas' Thu Jun 16, 2005 contributions to graphic design acknowledged. I believe Douglas' work embodies a Black aesthetic in graphic design. His work communicated the ideals, struggles, and beauty of "Blackness" all within a unique visual style. The graphic culture of the BPP presented brothas and sistas with a visual presence while contributing to the progression of racial pride for Black people throughout the world.

I agree with Garland, I believe there should be some sort of commendation for Emory's work.

by Jennifer Edge This article is such an inspiration piece for artist of today. There is so much history Fri Jun 17, 2005 that can be explored when one takes the time to dwell deeper and beyond the surface. As an African American digital media technology student, Emory's work stands against some of the best, and goes unknown and unheard of - along with many other black illustrators. His artwork signifies a moment in history that has been misinterpreted and misunderstood by so many. Collette, you held it down with this article thanx so much for shedding light on this individual, a moment in history, and last but not least the art that contributed to the movement.

by Cinthia James I am a Graphic Design student in Omaha NE. I have and Oral report to do and was Mon Jun 20, 2005 surfing the web for Ideas. Your article inspired me to do it on the Art of Emory Doglas and your article. Seeing that Design as well as other mediums have a greater power than we sometimes think. Thank you for writing this article and giving me inspiration for my assignment as well as my future in Art.

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