“That’s D All.” a Quotes by Meryl Streep as Miranda Priestly z z

Source: .com M S.I. Newhouse School of l Public Communications Professor Claudia Strong e e GRA 437 Typographic Design A Type Specimen 1 | Title Page

Dazzle Me “All right, everyone. A Didot Type Specimen Gird your loins!”

Featuring Type Designer Didot Regular Adrian Didot Italic Didot Bold Specimen Editor & Designer Sarah Thomas Foundry & Copyright ©Linotype Design Studio 2018

Title Page | 2 3 | Table of Contents

5 To Dazzle

7 Do’s and Don’ts

9 About Didot

10 About Adrian Frutiger

11 Current Uses

13 Styles

15 Alphabets

17 Number

19 Quote

21 Glyphs

23 Ligatures

25 Anatomy

27 Purchasing Didot

29 Colophon TOCTable of Contents | 4 5 | To Dazzle

When any typeface “dazzles”, it means it has an affect on the readers where the contrasting thicker strokes call more attention to the eye, making it hard to concentrate on the thinner strokes. This creates the illusion that the typeface is vibrating, or “dazzling”, on the page and it becomes illegible. Even Miranda Priestly would be dazzled. AZZLING DD To Dazzle | 6 7 | Do’s and Don’ts Do Don’t

Use at Large point sizes Use at small point sizes Use for body text that will create the dazzle affect and give your readers headaches. This is not a typeface that should be used for body type because of the high contrast between thick and thin strokes, as well as the very thin serifs and cross strokes. Thin serifs make the typeface work similar to a sans when used like this. It is typical- Use for Display and Titles ly not a good idea to use a sans serif for a piece with a lot of content. Are you straining to read this dazzling paragraph yet?

Use for elegant and fashion driven work Use a warped or manipulated typeface, ever

etails of your “Dincompetence do not interest me.”

Do’s and Don’ts | 8 9 | About Didot

DidotDidot is one of the most renowned typefaces and is modern with extreme contrast and stress. It was neoclassical and evocative of The Age of Adrian Enlightenment. The Didot family created the original style typefaces within their very AdrianFrutiger Frutiger successful type foundry. Theirs was the most recreated this well- important and well-known print shop in France known Didot typeface at the time. They still exist with the name Firmin in 1991 in the Linotype Didot, Societe Nouvelle. The typeface is known Design Studio. He was a very for expensive quality, old-fashion style, and influential Swiss type designer elegance, as the Didot family were the King’s of the 20th century. Frutiger is most printers. What we know as the contemporary known for designing , Frutiger, Didot Family was originally made in the Didot, and . Born in Unterseen, late 1700s by Firmin Didot (1764 ˜ 1836) in (1928 ˜ 2015), Frutiger spent his Paris. However, Adrian Frutiger recreated childhood experimenting with script and it with an idea to help fix the problem of stylized handwriting. He studied under many type “dazzle”. Therefore, todays version of designers at printing houses during his late teen Didot is easier to read at smaller years. Afterwards, he married his first wife who sizes than it was in the past. died after the birth of their son. When There are currently many Frutiger remarried, they had two daughters, both known variations and of which committed suicide in adolescence. They reinterpretations of together founded the Fondation Adrian et Simone Didot that can be Frutiger for psychology and neuroscience found online. research, including developments in mental health. In 1998, Frutiger described Didot as his “last typeface design” that he created himself.

About Adrian Frutiger | 10 11 | Current Uses

QCurrent Uses | 12 13 | Styles

Didot Regular I love my job. 30pt

Didot Italic “ I love my job. 30pt

Didot Bold I love my job.” 30pt

~Emily Blunt as Emily Charlton

Styles | 14 15 | Alphabets

Aa Bb Cc Dd Ee Ff Gg Didot Regular 25pt Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Didot Italic 25pt Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Didot Bold 25pt Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Xx Yy Zz a f v x y z a f v x y z

Alphabets | 16 17 | Numbers

1 2 3 4 5 6 7 8 9 0 ² ³ ¹ ¼ ½ ¾ Didot Regular 36pt

1 2 3 4 5 6 7 8 9 0 ² ³ ¹ ¼ ½ ¾ Didot Italic 36pt

1 2 3 4 5 6 7 8 9 0 ² ³ ¹ ¼ ½ ¾ Didot Bold 36pt

Numbers | 18 19 | Quote

“By all means, move You know how

at a glacial that thrills “pace.Byme.”

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igatures orals? L “fl for spring? groundbreaking.” f i f l fi fl Didot Regular 30pt f i f l fi fl Didot Italic 30pt f i f l fi fl Didot Bold 30pt L Ligatures | 24 25 | Anatomy

extreme ascender & cap ball stroke height terminal ascender ear spine contrast eye shoulder x height barb body “please bore someone else

descender descender baseline stem extreme closed cross overhang height vertical vertex tittle stroke crotch stress

General …with your Didot Typeface Features Terms questions.”

extremely finial open thin counter serifs

Anatomy | 26 27 | Purchasing Didot

Everybody wants to “be us…” …So here is how you can. Didot can be purchased from the official page at Linotype.com, as well as other font websites. Prices start at $35 per variation of weight and style. Dis- count opportunities are available for choosing addi- tional typefaces, or an entire family pack.

Email: [email protected] Phone: +49 6172 484 418

Monotype GmbH Horexstraße 30 61352 Bad Homburg Germany

Purchasing Didot | 28 29 | Colophon

Well, my name is Sarah Thomas and you can find me at Bird Library sitting at the Mac computers “Who for hours at a time creating new work. is that sad Type Specimen production made possible by: MacOS Sierra version 10.12.6 little person?” Adobe InDesign CC 2015 Linotype Design Studio The Devil Wears Prada Multiple visits to Vogue.com Many Instagram breaks Spotify Premium Five troughs of coffee Four mental breakdowns Three breakfast sandwiches Two all nighters And one creative mind

Colophon | 30