“That’s D All.” a Quotes by Meryl Streep as Miranda Priestly z z
Source: Fonts.com M S.I. Newhouse School of l Public Communications Professor Claudia Strong e e GRA 437 Typographic Design A Didot Type Specimen 1 | Title Page
Dazzle Me “All right, everyone. A Didot Type Specimen Gird your loins!”
Featuring Type Designer Didot Regular Adrian Frutiger Didot Italic Didot Bold Specimen Editor & Designer Sarah Thomas Foundry & Copyright ©Linotype Design Studio 2018
Title Page | 2 3 | Table of Contents
5 To Dazzle
7 Do’s and Don’ts
9 About Didot
10 About Adrian Frutiger
11 Current Uses
13 Styles
15 Alphabets
17 Number
19 Quote
21 Glyphs
23 Ligatures
25 Anatomy
27 Purchasing Didot
29 Colophon TOCTable of Contents | 4 5 | To Dazzle
When any typeface “dazzles”, it means it has an affect on the readers where the contrasting thicker strokes call more attention to the eye, making it hard to concentrate on the thinner strokes. This creates the illusion that the typeface is vibrating, or “dazzling”, on the page and it becomes illegible. Even Miranda Priestly would be dazzled. AZZLING DD To Dazzle | 6 7 | Do’s and Don’ts Do Don’t
Use at Large point sizes Use at small point sizes Use for body text that will create the dazzle affect and give your readers headaches. This is not a typeface that should be used for body type because of the high contrast between thick and thin strokes, as well as the very thin serifs and cross strokes. Thin serifs make the typeface work similar to a sans serif when used like this. It is typical- Use for Display and Titles ly not a good idea to use a sans serif for a piece with a lot of content. Are you straining to read this dazzling paragraph yet?
Use for elegant and fashion driven work Use a warped or manipulated typeface, ever
etails of your “Dincompetence do not interest me.”
Do’s and Don’ts | 8 9 | About Didot
DidotDidot is one of the most renowned typefaces and is modern with extreme contrast and stress. It was neoclassical and evocative of The Age of Adrian Enlightenment. The Didot family created the original Didone style typefaces within their very AdrianFrutiger Frutiger successful type foundry. Theirs was the most recreated this well- important and well-known print shop in France known Didot typeface at the time. They still exist with the name Firmin in 1991 in the Linotype Didot, Societe Nouvelle. The typeface is known Design Studio. He was a very for expensive quality, old-fashion style, and influential Swiss type designer elegance, as the Didot family were the King’s of the 20th century. Frutiger is most printers. What we know as the contemporary known for designing Univers, Frutiger, Didot Font Family was originally made in the Didot, and Avenir. Born in Unterseen, late 1700s by Firmin Didot (1764 ˜ 1836) in Canton of Bern (1928 ˜ 2015), Frutiger spent his Paris. However, Adrian Frutiger recreated childhood experimenting with script and it with an idea to help fix the problem of stylized handwriting. He studied under many type “dazzle”. Therefore, todays version of designers at printing houses during his late teen Didot is easier to read at smaller years. Afterwards, he married his first wife who sizes than it was in the past. died after the birth of their son. When There are currently many Frutiger remarried, they had two daughters, both known variations and of which committed suicide in adolescence. They reinterpretations of together founded the Fondation Adrian et Simone Didot that can be Frutiger for psychology and neuroscience found online. research, including developments in mental health. In 1998, Frutiger described Didot as his “last typeface design” that he created himself.
About Adrian Frutiger | 10 11 | Current Uses
QCurrent Uses | 12 13 | Styles
Didot Regular I love my job. 30pt
Didot Italic “ I love my job. 30pt
Didot Bold I love my job.” 30pt
~Emily Blunt as Emily Charlton
Styles | 14 15 | Alphabets
Aa Bb Cc Dd Ee Ff Gg Didot Regular 25pt Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Didot Italic 25pt Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Didot Bold 25pt Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Xx Yy Zz a f v x y z a f v x y z
Alphabets | 16 17 | Numbers
1 2 3 4 5 6 7 8 9 0 ² ³ ¹ ¼ ½ ¾ Didot Regular 36pt
1 2 3 4 5 6 7 8 9 0 ² ³ ¹ ¼ ½ ¾ Didot Italic 36pt
1 2 3 4 5 6 7 8 9 0 ² ³ ¹ ¼ ½ ¾ Didot Bold 36pt
Numbers | 18 19 | Quote
“By all means, move You know how
at a glacial that thrills “pace.Byme.”
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igatures orals? L “fl for spring? groundbreaking.” f i f l fi fl Didot Regular 30pt f i f l fi fl Didot Italic 30pt f i f l fi fl Didot Bold 30pt L Ligatures | 24 25 | Anatomy
extreme ascender & cap ball stroke height terminal ascender ear spine contrast eye shoulder x height barb body “please bore someone else
descender descender baseline stem extreme closed cross overhang height vertical counter vertex tittle stroke crotch stress
General …with your Didot Typeface Features Terms questions.”
extremely finial open thin counter serifs
Anatomy | 26 27 | Purchasing Didot
Everybody wants to “be us…” …So here is how you can. Didot can be purchased from the official page at Linotype.com, as well as other font websites. Prices start at $35 per variation of weight and style. Dis- count opportunities are available for choosing addi- tional typefaces, or an entire family pack.
Email: [email protected] Phone: +49 6172 484 418
Monotype GmbH Horexstraße 30 61352 Bad Homburg Germany
Purchasing Didot | 28 29 | Colophon
Well, my name is Sarah Thomas and you can find me at Bird Library sitting at the Mac computers “Who for hours at a time creating new work. is that sad Type Specimen production made possible by: MacOS Sierra version 10.12.6 little person?” Adobe InDesign CC 2015 Linotype Design Studio The Devil Wears Prada Multiple visits to Vogue.com Many Instagram breaks Spotify Premium Five troughs of coffee Four mental breakdowns Three breakfast sandwiches Two all nighters And one creative mind
Colophon | 30