“Soccerex Has Established Itself As the Global Leading Football Conference Bringing Together the Business of Football.” Joseph S

P R C NFERENCE G R A M M E “SOCCEREX HAS ESTABLISHED ITSELF AS THE GLOBAL LEADING FOOTBALL CONFERENCE BRINGING TOGETHER THE BUSINESS OF FOOTBALL.” JOSEPH S. BLATTER, PRESIDENT, FIFA SOCCEREX GL BAL CONVENTION CONFERENCE PROGRAMME 2014 DAY 1 - STUDIO 1 MONDAY 8TH SEPTEMBER

OPENING CEREMONY - 10:00 - 10:30 The Soccerex Global Convention will officially kick off with a ceremony featuring a series of addresses from the Soccerex chairman, host partner Marketing Manchester and invited VIP guests. • Joseph S. Blatter - President - FIFA • Sir Howard Bernstein - Chief Executive - Manchester City Council • Sir Bobby Charlton - Legend - Manchester United & England • Tony Martin - Chairman - Soccerex

FOOTBALL’S BIGGEST INTERVIEW: JOSEPH BLATTER 1-2-1 - 10:30 - 11:30 In what will be one of the football industry’s biggest and most important interviews, FIFA President Joseph S. Blatter, the head of world football’s governing body, will be addressing the latest issues affecting the global game and looking back on a fantastic World Cup in Brazil. • Joseph S Blatter - President - FIFA • Moderator: Jeff Powell - Journalist - Daily Mail

A REGION ON THE RISE - 14:00 - 15:00 After a successful World Cup, thriving domestic leagues and an expanding fan base, football within the CONCACAF region is one of the hottest sports in the world. Here to provide an update to the global football industry, a senior representative from the Confederation will reveal the secrets behind its recent growth as well as their plans for the future.

GOLD MEDAL PERFORMANCE - 15:45 - 16:30 Four-time Olympic gold medallist Michael Johnson will be sharing his experiences of elite level performance and how he has transferred them to his company Michael Johnson Performance, which works with some of the biggest sporting organisations in the world, including the Dallas Cowboys, Manchester United, The FA, Williams F1 and the Ivory Coast national team.

THE ARCHITECTS OF LEAGUE FOOTBALL - 17:15 - 18:30 They are the products which treat billions of football fans across the globe to months of excitement and despair as well as a sense of belonging. Whether it’s the Premier League, the MLS or the Campeonato Brasileiro, every professional football league has their own unique selling points as well as a variety of challenges to overcome. Here a group of senior league officials, broadcasters and brands will discuss the factors behind the different stages of building a successful league both on and off the pitch. • Don Garber - Commissioner - Major League Soccer

T: +44 208 987 5522 E: [email protected] W: WWW.SOCCEREX.COM/GLOBAL SOCCEREX GL BAL CONVENTION CONFERENCE PROGRAMME 2014 DAY 2 - STUDIO 1 TUESDAY 9TH SEPTEMBER

THE MATCH DAY EXPERIENCE - 09:45 - 10:45 In a world of ‘on-demand’ entertainment, live sport is still the best ticket in town due to the unique ‘match day experiences’ fans receive at stadiums across the world. A panel of rights holders, brands and entertainment specialists will reveal how sport is leading the way in creating innovative match day campaigns as well how the industry will adapt to new technologies and trends. • Ian Ritchie - CEO - Rugby Football Union

1-2-1 WITH HRH PRINCE ALI BIN AL HUSSEIN - 11:45 - 12:45 One of football’s youngest administrators, FIFA Vice-President, HRH Prince Ali will take to the stage to speak his mind on the current state of the game. The West Asian Football Federation president will be giving an honest reflection on his time as a FIFA ExCo member as well as the various social projects being delivered by the Asian Football Development Project. • HRH Prince Ali Bin Al Hussein - Vice-President - FIFA • Moderator: David Davies - Senior Consultant - Soccerex

THE DIGITAL CONSUMPTION OF FOOTBALL 14:00 - 15:00 Digital media and technological advances have dramatically changed the way fans consume football. A mix of broadcasters, media experts and club figures to look at how clubs need to behave in the digital age and to look at what developments the industry can expect over the next decade. • Barney Francis - Managing Director - Sky Sports • Robert Bridge - VP International Marketing - Yahoo

A WORD FROM THE WISE - 15:45 - 16:45 An exclusive session will see a group of FIFA ExCo members come together to share their individual experiences in football and their thoughts on what the future holds for the different aspects of the beautiful game. • Jim Boyce - Vice-President - FIFA • Michel D’Hooghe - ExCo Member - FIFA • Moya Dodd - ExCo Member - FIFA • Moderator: David Davies - Senior Consultant - Soccerex

SHAPING THE GAME: THE GOVERNANCE, REGULATION & FINANCE OF FOOTBALL - 17:30 - 18:30 Although the game is played on the pitch, dealings are just as important off the pitch. In a financial and legal master-class, a mix of industry experts including governing body representatives, rights holders, sports lawyers and finance leaders will dissect the most pressing issues affecting the game including player ownership and transfers, third party ownership, financial fair play and economic & broadcasting rights. • Katrien Meire - CEO - Charlton Athletic & Board Member - Standard de Liege • Trevor Watkins - Global Head of Sport - Pinsent Masons

T: +44 208 987 5522 E: [email protected] W: WWW.SOCCEREX.COM/GLOBAL SOCCEREX GL BAL CONVENTION CONFERENCE PROGRAMME 2014 DAY 3 - STUDIO 1 WEDNESDAY 10TH SEPTEMBER FIXING FOOTBALL’S DARK SIDE - 10:15 - 11:15 Match fixing is the scourge of football worldwide and one of the biggest threats to the integrity of the game. Here to explain how football is fighting back are representatives who have tackled football corruption head-on. • John Abbott - Steering Group Chairman, INTERPOL - FIFA initiative • Mark Sutcliffe - CEO - Hong Kong FA • Emanuel Medeiros - CEO - ICSS Europe • Darren Small - Director - Sportradar • Moderator: David Davies - Senior Consultant - Soccerex

HOW TO RUN A CLUB SUCCESSFULLY - 11:45 - 12:30 Balancing success on the pitch with maintaining financial stability and ensuring sustainable commercial growth is no mean feat. This session will bring together a mix of senior club officials to debate the challenges of club administration and explore what is required to run a successful football club in today’s economic environment. • Ian Ayre - CEO - Liverpool FC • Bruno de Carvalho - President - Sporting Lisbon • Ebru Koksal - Board Member - Galatasaray SK • Luis Vicente - Chief Commercial & Marketing Officer - Valencia CF

INTERNATIONAL EXPANSION - 14:45 - 16:00 La Liga is home to some of the game’s biggest superstars including Messi, Cristiano Ronaldo and now Luis Suarez, as well as the two most profitable clubs in world football. Here the president of the league will share his insight into the workings of the league and its plans for international expansion through the LFP World Challenge. • Javier Tebas - Presdient - Liga de Fútbol Profesional

FOOTBALL’S GREATEST ALUMNI - 14:45 - 16:00 Over the course of a professional player’s career, a particular tournament, or a defining moment in a big game offers the opportunity for players to gain footballing immortality and go down in history as a true legend of the game. Here, Soccerex will speak to a selection of footballing superstars about the stand out memories from their careers, their thoughts on the world cup in Brazil and who will shine in the coming season. CONTACT US NOW TO BOOK YOUR PLACE AT THE SOCCEREX GLOBAL CONVENTION 2014 T: +44 208 987 5522 E: [email protected] W: WWW.SOCCEREX.COM/GLOBAL

@soccerex GLOBAL PARTNERS: facebook.com/soccerex youtube.com/user/SoccerexTelevision

linkedin.com/company/soccerex SOCCEREX GL BAL CONVENTION CONFERENCE PROGRAMME 2014 DAY 1 - WORKSHOPS - STUDIO 2 MONDAY 8TH SEPTEMBER BUILDING FOOTBALL’S SLEEPING GIANT - 11:45 - 12:30 A senior Indian delegation will examine the explosion of the game in India, focusing upon of the launch of the new Indian Super League & the 2017 FIFA U-17 World CupTM. • Kushal Das - General Secretary - All-India Football Federation • Sunando Dhar - CEO - I-League • Nitin Kukreja - President, Sports - STAR India • Sameer Manchanda - Owner - Delhi Dynamos • Rajpal Singh - Director - FICCI • Sukhvinder Singh - Managing Director - Libero Sports

THE FOOTBALL TRANSFER MARKET GUIDE PART 1: SOCCEREX TRANSFER REVIEW - 13:45 - 14:45 A complete guide to the summer’s transfer dealings of Europe’s biggest clubs will be revealed, providing an important resource for organisations looking to understand the value of each deal. • Esteve Calzada - CEO - Prime Time Sport • Guillem Balague - Presenter - Sky Sports

PART 2: IMPROVING THE FOOTBALL TRANSFER MARKET - 15:00 - 15:45 The professional football transfer market is becoming ever more complicated leading to a demand for greater transparency within the industry. Here the (big) plans of FIFA focusing on the need for stronger transfer management systems and better governance. • Mark Goddard - General Manager - FIFA TMS FINANCE & LEGAL WORKSHOPS

WEALTH MANAGEMENT USING IMAGE RIGHTS - 16:15 - 16:45 Practitioners from Guernsey’s finance industry will explore how the island’s world-first image rights “law and register” is being used to protect and commercially exploit images but also manage wealth in a way which has long term benefits. • David Evans - Director - Collas Crill IP - Guernsey • Paul Blackwell - Director - Confiance Limited - Guernsey

A SPORT OFFICE FOR THE SOCCER WORLD - 17:00 - 17:30 PwC will present their ‘sport office for the soccer world’, offering players, agents, clubs and other stakeholders a full package of management services. ING Investment Management, being in charge of the Netherlands football pension fund, will discuss the importance of asset and fund management. • Serge Saussoy - Partner - PwC Luxembourg • Ewout Van Schaick - Head of Multi Asset Strategies - ING Investment Management • Louis Saha - Managing Director - Axis 10 Sports Consulting Group

ONE CITY, TWO CLUBS, TWO DIFFERENT BUSINESS MODELS - 18:00 - 18:30 Pro Manchester will look at how United and City are developing their business models, focusing on talent & infrastructure investment, global commercial growth & fan engagement. • Dan Jones - Lead Partner, Sports Business Group - Deloitte • Mark Hovell - Partner - Mills and Reeve SOCCEREX GL BAL CONVENTION CONFERENCE PROGRAMME 2014 DAY 2 - WORKSHOPS - STUDIO 2 TUESDAY 9TH SEPTEMBER COMMERCIAL WORKSHOPS HOW TO LEVERAGE FAN-GENERATED CONTENT - 10:00 - 10:30 The rise of social media and user-generated content has brought forth new opportunities for teams to utilize fan content. Learn real examples and case studies of how teams like the Dallas Cowboys & Boston Red Sox are leveraging fan-generated content in the stadium, on their websites, in sponsorships, and much more. • Brian Cheek - Director of Business Development, Sports - Postano • Richard Nightingale - VP Business Development - Postano

FC BARCELONA - 10:45 - 11:15 Barcleona’s digital strategy will be revealed, exploring the opportunities it has brought through the brand association between properties and sponsors, and how they see the future of their digital plans in terms of brand reach and the value to their partners. PERFORMANCE WORKSHOPS

PROFESSIONAL SPORTS: PLAY TO WIN! - 14:00 - 14:30 Multinational software corporation SAP AG will present how bringing their world-class technology to sports teams, leagues, and venues will help develop fan engagement, drive on-field performance, and optimise business efficiency. • Fadi Naoum - Global SVP - Application Innovation Head of Sports and Entertainment - SAP

PERFORMANCE ANALYSIS – WHERE DOES FOOTBALL GO FROM HERE? 13:45 - 14:45 In this session, the current challenges, technological advances and solutions in the world of performance analysis will be exolored, focusing on two sides of the same coin; from predictive and physiological data through advanced analysis of the game. • Daniel Bernand - CEO Sports Matrix • Val Nasedkin - VP Business Development - Omegawave

FOOTBALL MEDICAL ASSOCIATION - 17:15 - 18:15 The Football Medical Association (FMA), will host a special workshop featuring a selection of club doctors, physiotherapists, coaches and sport scientists who will share their experiences on how football’s performance landscape has evolved. • Bryan English - Club Doctor - Middlesbrough FC • Tony Strudwick - Head of Fitness and Conditioning - Manchester United FC

CONTACT US NOW TO BOOK YOUR PLACE AT THE SOCCEREX GLOBAL CONVENTION 2014 T: +44 208 987 5522 | E: [email protected] W: WWW.SOCCEREX.COM/GLOBAL|TWITTER: @SOCCEREX GLOBAL PARTNERS: SOCCEREX GL BAL CONVENTION CONFERENCE PROGRAMME 2014 DAY 3 - WORKSHOPS - STUDIO 2 WEDNESDAY 10TH SEPTEMBER STADIA WORKSHOPS

TRENDS IN STADIA TECHNOLOGIES Siemens will present current and upcoming trends for stadia and arenas and correspond- ing technology solutions for economic and ecologic balance, security and safety, resilient energy supply, increased comfort and improved experience for spectators and VIPs. • Markus A. Wischy - Siemens

A NEW INTERACTIVE SPORT EXPERIENCE Mobile Media Content has developed two technologies, one for enriching ticketing processes, providing a unique 3D user interface to check the visuals before buying a seat. The second creates an entire match in a 3D representation, allowing the user to be the protagonist, selecting point of view, displaying statistics and connecting to social networks on demand. • Francis Casado - Business Development Manager - Mobile Media Content

SEATERS: HOW TO MINIMIZE EMPTY SEATS AT SOLD OUT GAMES? Empty seats leads to frustrated fans, a lack of F&B revenues and a bad image for organisers and sponsors. During this workshop, Seaters will present the causes of empty seats and the unique, patent pending, waiting list system and real-time seat re-allocator. To conclude, RSC Anderlecht and there title partner BNP Paribas Fortis will present their results and advantages. • Jean-Sébastien Gosuin - CEO & co-founder - Seaters CONTACT US NOW TO BOOK YOUR PLACE AT THE SOCCEREX GLOBAL CONVENTION 2014 T: +44 208 987 5522 E: [email protected] W: WWW.SOCCEREX.COM/GLOBAL

T: +44 208 987 5522 @soccerex facebook.com/soccerex E: [email protected] youtube.com/user/SoccerexTelevision W: WWW.SOCCEREX.COM/GLOBAL linkedin.com/company/soccerex SOCCEREX GL BAL CONVENTION CONFERENCE PROGRAMME 2014

The CSO zone is a new, interactive area within the Soccerex Global Convention’s exhibition hall that showcases best practice in how football can be used as a tool for social development around the world. Designed to provoke fresh thinking around sustainability in the football industry and innovative marketing solutions for brands, the CSO zone will combine exhibition pods, presentations and physical activations to bring together a mix of rights holders, NGOs and social initiatives that reflect a range of topics and causes from all corners of the globe. DAY 1 MONDAY 8TH SEPTEMBER PRESENTATIONS A selection of organisations will deliver presentations on the various issues within the game including Terre des Hommes, a federation of organisations working in 68 countries for children’s rights, will explore the positive and negative effects on children of mega sporting events such as the FIFA World CupTM. Using a variety of case studies from its campaign www.childrenwin.org, Terre des Hommes will also present on how major event organisers need to take measures to maximize benefits for and mitigate the multiple risks on children. Each day will feature a welcome and closing speech by TdH on projects central to their key aims and objectives. DAY 2 & 3 TUESDAY 9TH & WEDNESDAY 10TH SEPTEMBER ACTIVATIONS In addition to a number of speeches and presentations, a custom built activation area will be opened up on days 2 & 3 to provide space for a range of companies to deliver physical activations and product demonstrations. This unique platform will place your product in front of the eyes and ears of the industry biggest buyers and suppliers from across the global football industry.

CSO ZONE PARTNERS:

T: +44 208 987 5522 @soccerex facebook.com/soccerex E: [email protected] youtube.com/user/SoccerexTelevision W: WWW.SOCCEREX.COM/GLOBAL linkedin.com/company/soccerex