Details Trey Steinhoff (239) 834-3502 Product, Marketing, & Design [email protected] Senior product manager and marketer with seven years of experience leading startup teams to acquisition, treycarl.com shipping enterprise SaaS products to tens of thousands of users, & running high-impact hackathons. Experience Top Skills Director of Product & Marketing | Fintech LLC (Acquired Lilypad Solutions, 2019) Leadership & Collaboration 10/2020 - Present Design Thinking Created and implemented multi-year product strategy for two enterprise software platforms. Collaborated across Product Discovery & UX Design the organization to secure internal investment, integrate cross-departmental roadmaps, and deliver requirements. Product Go To Market Strategy • Managing two separate teams of PMs, designers, and developers to deliver two SaaS products. • Conducted product discovery interviews to uncover industry challenges. Synthesized learnings and Messaging & Product Evangelism competitive analysis into user personas, journeys, pain points, and value opportunities. • Designed iteratively through low and medium fidelity prototypes, incorporating customer and developer feedback to ensure product-market-fit and technical feasibility. • Developed new pricing, packages, and go to market strategies designed to accommodate and Awards capture multiple target market segments for both enterprise software platforms. North American Finalist | StartupBus • Demoed and secured commitments from enterprise clients. Led and managed beta user groups. Awarded for UI/UX, brand design, user research, and pitch. Director of Product, Marketing | Lilypad Solutions 25 Under 25 | USF Business College 4/2018 - 10/2020 Awarded for academics, professional development, leadership, and service. Led growth efforts that tripled ARR in 12 months and resulted in our acquisition by Fintech LLC in April 2019. Managed development team to balance roadmap, mitigate technical debt, and launch upsellable features. First Place | USF Case Competition • Go To Market & Product Launches: Formalized release schedule and release notes. Oversaw doz- Awarded for research, creativity, ens of successful updates and feature releases to iOS, Android, and web to over 5000 users. problem solving, and presentation. • Content, Campaign Strategy, & Sales Enablement: Earned #1 listing for search term “Lilypad” after redesigning Wordpress site and launching client-led thought leadership blog. Directed product marketing video content and created multi-channel retargeting funnel. Led creation of industry best-practices ebook. Created value-driven sales decks, white papers, and landing pages. Tools • Virtual & Physical Events: Owned execution of conferences that generated hundreds of marketing Expert qualified leads and a third of all new revenue. Leveraged media partnerships, email, retargeting, Adobe Creative Suite, and geotargeting before, during, and after events. Curated and hosted a sold-out panel discussion Atlassian Suite, Analytics, event as our product evangelist. Launched online webinars before and during the pandemic. Wordpress, Mailchimp • Product Design & Management: Led implementation of Agile roadmap management to balance retention and new revenue efforts. Created cross-departmental ticket flow to enable support Proficient team. Redesigned automated daily emails sent to all users & modular incentive tracking feature. HTML, CSS, SQL, DevOps, Mixpanel, Invision, Asana, GitHub, Salesforce, Pardot, Intercom, Zendesk, Google Product Designer & Marketer | Independent Contractor Ads, Ads, Suite 5/2017 - 4/2018 Successfully executed contracts spanning app design, brand identity, WordPress development, large scale event coordination, and tech evangelism. Education • Designed mindfulness mobile app from discovery, to UX, to hundreds of screens and illustrations. BS, Economics & Entrepreneurship • Led brand strategy, design, and hackathons for 2018 Synapse Innovation Summit. University of South • Created and launched marketing site for high-end interior architecture firm in NYC & . Founded the Entrepreneurship and Innovation Society at USF Tampa. Customer Success Manager, Team Lead | KiteDesk Completed internships in UX, Graphic 1/2016 - 4/2017 Design, and Marketing for Tampa Bay Wave accelerator and tech startups. Met or exceeded retention rates quarter over quarter. Expanded ARR value of tier one clients by an average of 40% and converted 87% of paid trials. Managed team of four customer success reps. • Onboarded, trained, and supported portfolio of 500 clients. Served as sales engineer for paid trials. • Created targeted in-app messaging that hooked and retained users based on individual journeys. Hobbies • Created 40 web pages of help center copy and video that decreased support overhead. Oil, acrylic, and multi-media painting Playing competitive soccer poorly Founder | Startup Tampa Bay, NPO Vipassana meditation after attending 9/2015 - 1/2018 meetings that could’ve been emails Raised over $100,000 organizing conferences and hackathons that have empowered over 15,000 entrepreneurs Forcing my loved ones to listen to and technologists in Tampa Bay. Served as liaison between community, seed funds, and venture capitalists. albums all the way through • Project managed volunteer teams to execute large scale events and marketing campaigns. Devouring books and podcasts in • Led execution of multiple hackathon, Startup Weekend, and Startup Week events. one sitting • Secured sponsors and partnerships with enterprise corporations, NPOs, and county governments. Sending .gifs to colleagues