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Advertising Rates 2018 19 PITTSBURGH CULTURA L DISTRICT Advertising Rates TABLE OF CONTENTS ABOUT THE CULTURAL DISTRICT About the Cultural District .....................................1 Cultural District Demographics ..............................2 Tier Pricing Guide ...................................................3 Advertising Opportunities ....................................4 Pittsburgh Ballet Theatre Pittsburgh Ballet Theatre Company ...................6 Pittsburgh Ballet Theatre School .......................9 Pittsburgh CLO A Musical Christmas Carol ...............................10 Gene Kelly Awards 2019 ..................................11 2019 CLO Summer Season ..............................12 Pittsburgh CLO Cabaret ...................................13 Pittsburgh Cultural Trust PNC Broadway in Pittsburgh ..........................14 EQT Bridge Theater Series ..............................19 Citizens Bank Children’s Theater Series ...........20 Pittsburgh Dance Council ................................22 Trust Cabaret Series .........................................24 Cohen & Grigsby Trust Presents Series ...........26 Pittsburgh International Festival of Firsts .........31 Located in the heart of downtown VENUES Pittsburgh Opera ..................................................32 Pittsburgh, the Cultural District is a vibrant arts and entertainment center that offers Cultural District arts organizations Pittsburgh Public Theater .....................................36 something for everyone. perform at the following venues, Within walking distance from the city’s best hotels, each with varying audience Pittsburgh Symphony Orchestra restaurants, shops and public parks, you will find a capacities and show run lengths. BNY Mellon Grand Classics .............................40 wide range of options for art and live entertainment, SEATING CAPACITY PNC Pops .........................................................46 from classical and contemporary music, ballet, and ICON KEY Fiddlesticks Family Concerts ............................48 modern dance to visual art, opera, musical theater, • Benedum Center 2,861 Pittsburgh Symphony Specials .........................49 Family-Friendly children’s theater, film festivals and drama. • Heinz Hall 2,661 Programming • Greer Cabaret Theater 250 Advertising Planner ..............................................52 A 14-square block area, The Cultural District will dazzle you with its creative • Byham Theater 1,313 Billing ...................................................................56 Holiday Programming urban energy, depth and charm. • O’Reilly Theater 632 The Cultural District offers galleries and world-class • August Wilson Center 486 Ad Specifications .........................Inside Back Cover theaters in which over 4,500+ performances, exhibits (includes ad size layouts and large file transmission guidelines) and special events are held each year. Almost one • CAPA 400 million visitors attend performances annually in the For advertising information • Opera Headquarters 200 call 412-471-1497 or email Cultural District. [email protected] ABOUT THE CULTURAL DISTRICT 2018 – 2019 Seaso n | 3 CULTURAL DISTRICT DISTRICT DEMOGRAPHICS RATE STRUCTURE The top 25 Zip Codes for Cultural District ticket buyers: The Cultural District makes program book advertising easy, customizable and affordable. Each show is categorized into 15237 North Hills 15642 Irwin 15143 Sewickley our tier rate structure determined by the average number of 15217 Squirrel Hill 15221 Wilkinsburg 15238 Blawnox / program books to be printed for the run of the show. The Fox Chapel 15206 Highland Park 15235 Penn Hills tiers will be listed next to the program you are considering. 15222 Downtown 15108 Coraopolis 15101 Allison Park 15212 North Side 15317 Canonsburg 15241 Upper St. Clair 15216 South Hills TIER PRICING FOR 2018 – 2019 PROGRAM ADVERISING SEASON 15044 Gibsonia 15228/15243 Mt. Lebanon 15218 Swissvale 16066 Cranberry Twp 15213 Oakland Full Half Quarter Double Cover Average 15601 Greensburg Tier Page Page Page Cover Insert Truck Truck Print 15090 Wexford 15232 Shadyside 15208 Homewood 15102 Bethel Park Tier 1 $4000 $2800 $1600 $5200 $6400 $8000 $9200 90,000 Tier 2 $2700 $1890 $1080 $3510 $4320 $5400 $6210 45,000 Tier 3 $2200 $1540 $880 $2860 $3520 $4400 $5060 31,500 Tier 4 $1800 $1260 $720 $2340 $2880 $3600 $4140 22,500 CULTURAL DISTRICT AUDIENCE DEMOGRAPHICS Tier 5 $1350 $945 $540 $1755 $2160 $2700 $3105 15,000 Tier 6 $1000 $700 $400 $1300 $1600 $2000 $2300 8,500 Education % With a College Degree or Greater 0% 25% 50% Tier 7 $750 $525 $300 $975 $1200 $1500 $1725 5,000 Cultural District nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn 52.3% Pittsburgh Average nnnnnnnnnnnnnnnnnnnn 30.7% Tier 8 $550 $385 $220 $715 $880 $1100 $1265 2,025 Tier 9 $350 $245 $140 $455 $560 $700 $805 1,000 Affluence % With a Household Income of $75K or more 0% 25% 50% Cultural District nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn 57.8% Pittsburgh Average nnnnnnnnnnnnnnnnn nnn n 36% Look for the following icons within the show listings to determine Tier: Homeowners % of Homeowners 0% 50% 100% TIeR TIeR TIeR TIeR Cultural District nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn 85.9% Pittsburgh Average nnnnnnnnnnnnnnnnnnnnnnnnnnnn 71.8% 1 2 3 4 Data Sources: Analysis – Elliott Marketing Group, Inc. 2018 Cultural District Demographic Analysis – Experian SM TIeR TIeR TIeR TIeR TIeR 5 6 7 8 9 ADVERTISING O PPORTUNITIES PROGRAM ADVERTISING SPECIAL E-MAIL BLAST Our program booklets are viewed ADVERTISING INSERTS ADVERTISEMENTS by almost one million patrons Special placement offers advertisers Reach 20,000+ Opt-In Patrons each year. Your ad in the program a two-sided 8 ½ x 11 sheet, from the CulturalDistrict.org website! booklet will create a lasting folded to 5 ½ x 8 ½, to be inserted impression of quality with between printing signatures. This 2018-2019 E-BLAST SCHEDULE theatergoers and in the arts ad will “Pop-Out” and grab the Oct. 1, 2018 Feb. 4, 2019 community. program booklet reader’s eye. Oct. 15, 2018 Feb. 18, 2019 Net monthly investment varies by Oct. 29, 2018 Mar. 4, 2019 Mar. 18, 2019 organization. Spend a bit more Nov. 12, 2018 Jan. 7, 2019 Apr. 8, 2019 SEASON TICKET BACKS and receive premium placement. Reach District audiences before Jan. 21, 2019 May 6, 2019 they make their evening plans; Gain media synergy by combining before they take their seats. Have the prestige of program advertising your ad/coupon on the back of with the commanding presence the subscriber tickets which are of an E-mail blast! customized to the individual arts organization and mailed out at the beginning of the season to all season ticketholders. Net monthly investment varies by organization. EXCLUSIVE ADVERTISING: Your ad appears in the body of the E-mail which allows viewers to encounter your ad as they read through the arts and E-mail all artwork to [email protected] entertainment editorial material. INVESTMENT: $600 (net) per e-blast PITTSBURGH BALLET THEATRE 2018 – 2019 Season | 7 Photo Credit: Duane Rieder For nearly 50 years, Pittsburgh Ballet Theatre has staged an eclectic mix of classical ballets, modern masterworks and new commissions. PBT's 2018-2019 Season samples the best of all three – from the lavish The Sleeping Beauty , to the PBT premiere of Jirí Kylián’s Sechs Tänze (Six Dances) and a brand-new production of The Great Gatsby . MOZART IN MOTION WITH THE PBT ORCHESTRA October 26 – 28, 2018 TIeR Benedum Center 6 Space Reservation: 10/3 Artwork Deadline: 10/15 Experience Mozart’s music as muse for three Photo Credit: Duane Rieder works by dance icons George Balanchine and Ji ří Kylián. Balanchine considered Mozart’s THE GREAT GATSBY Divertimento No. 15 one of the finest ever written, and he named this majestic neoclassical WITH THE TIeR PBT ORCHESTRA PITTSBURGH BALLET ballet after its spirited score. Kylián’s Sechs 5 THEATRE + DANCE TIeR Tänze (Six Dances ), set to Mozart’s Six German A new production by Jorden Morris Dances, is a comedic clash of the classical and THEATRE OF HARLEM 8 February 8 – 17, 2019 contemporary, sophisticated and absurd, March 15 – 24, 2019 Benedum Center peppered with powdered wigs and dry wit. By August Wilson Center contrast, Kylián’s profound Petite Mort juxtaposes Space Reservation: 1/16 Artwork Deadline: 1/28 the slow movements of two Mozart piano Photo Credit: Duane Rieder Space Reservation: 2/20 Artwork Deadline: 3/4 Rediscover the revelry and recklessness of the concertos with powerful dancing that integrates When Pittsburgh Ballet Theatre and Dance Roaring ‘20s in Jorden Morris’ poignant restaging baroque dresses, fencing foils and black silks to Theatre of Harlem joined forces in 2017 for a striking effect. THE NUTCRACKER of The Great Gatsby . In the summer of 1922 a TIeR sold-out run at the August Wilson Center, romance rekindles between two of the Long November 30 – December 27, 2018 the Post-Gazette called it “a pas de deux of Island elite: married Daisy Buchanan and Benedum Center 3 voluminous proportions.” Audiences called mysterious Jay Gatsby. Morris brings F. Scott encore. In March, the companies will reunite Space Reservation: 11/7 Fitzgerald’s drama to life with emotive dancing, for a mixed repertory production, featuring Artwork Deadline: 11/14 an original Carl Davis score, and cinematic sets repertoire signatures from both companies and that draw audiences into Gatsby’s exclusive A winter wonderland awaits at Pittsburgh Ballet a collaborative staging of Stanton Welch’s soirees. At the heart of this
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