SAP HANA Or IQ

SAP HANA or IQ

SAP HANA SAP IQ

Provision Real-time insights for real-time decisions Foundation for big data analytics

Message SAP HANA is a modern platform for real- SAP IQ is a completely open and quick-to- time analytics and applications that enables value analytics database server used by organizations to analyze a large volume and companies worldwide for enterprise-class data variety of operational data in real-time. SAP warehousing and business analytic projects. is delivering a new class of real-time Big Data processing capabilities include native applications, powered by the SAP HANA MapReduce API, Hadoop integration, text platform. The platform can be deployed as analytics and hundreds of data mining and an appliance or delivered via the cloud. statistical algorithms that run in-database.

Key Functions and • Provides a flexible, multi-purpose, data • High-performance analytics and massively Features source-agnostic, in-memory appliance Parallel Processing on PlexQTM grid • Enables organizations to analyze their architecture with independent scale out of business operations, using huge compute power and storage capacity volumes of detailed information to • Native MapRescue API and Hadoop instantly explore and analyze all of their integration for emerging Big Data transactional analytical data in real time techniques from virtually any data source • In-DB analytics supporting hundreds of • Combines SAP software components data mining and statistics algorithms, R optimized on hardware provided and integration, and Predictive Modeling delivered by SAP’s leading hardware Markup Language partners • Comprehensive data lifecycle • Operational data is captured in-memory, management including data tiering as it occurs and flexible views expose • Built-in text analytics supporting hundreds analytic information at very fast speeds of proprietary file formats • Provides an easy-to-use modeling • Cuts disc storage requirements by more experience to further increase the than 70% autonomy of business users • Reduces administrative cost by up to 75% • The full business intelligence capabilities of SAP Business Objects TM can directly leverage SAP HANA’s in memory data, giving business users a complete range of insight and analysis capabilities • Quick ROI with rapid deployment

Customer Pain • Lack of real-time insight into operational • Accelerate reporting against Enterprise Points/Qualification data for timely decisions Data Warehouse or Data Mart Criteria • High TCO in maintaining current data • Allow ad hoc reporting by landscapes to handle large and complex hundreds/thousands of users and perform data volumes exploratory data analysis on petabytes of • Complex business models required to data to uncover data patterns perform critical analysis • Storage costs and performance limit amount of stored data

Value Proposition • Real-time insight into large volumes of • Low risk approach for customers to operational data to ensure timely and experiment with emerging Big Data accurate decisions technologies such as Hadoop for • Dramatically reduce IT costs associated exploratory analysis with purchase and maintenance of data • Reduce storage costs through integrated infrastructure compression • Provides a flexible and innovative • Move from reporting on your business to

application foundation for future predicting your business analytical applications

Performance 1,000x to 10,000x faster Address complex and ad-hoc problems with 10-1000x performance improvement with low TCO over traditional DB

Support for Big Terabytes Petabytes Data

Target Market • Any industry - higher focus on data • Customers who want to analyze large intensive industries like Retail, CP, quantities of data and multiple data types Telco, Banking and Utilities with • Data aggregators or ISVs who need to targeted uses like Big Data, smart meter carefully manage scaling operational costs while providing accelerated query performance.

Target Audience • CIOs, Data Architects, Data Scientists • CIOs and IT Professionals (predictive) • Business analysts and users • Business users – especially in Finance and Sales & Marketing • Business analysts

Differentiation vs • Complete end-to-end high-performance • Better price/performance Competition analytics solution that is orders of • Large installed base: 3.600+ magnitude faster than current databases • 20 years of architectural refinement and • Dramatic simplification of landscape and support for text analytics IT effort required in tuning databases and pre-prepared aggregates • Open ecosystem of hardware partners and BI clients, agnostic to a customer’s existing IT landscape • Well-established partner community to ensure smooth implementations while leveraging industry expertise

Cross-sell • SAP BusinessObjects BI and EIM • SAP BusinessObjects BI and EIM opportunities solutions solutions • Ability to sell the hardware appliance • SAP Sybase PowerDesigner and SAP Sybase Replication Server • Attach IQ to SAP HANA based deployments in combined nearline storage scenario. This includes SAP BusinessWarehouse on HANA, HANA Apps, and HANA as Operational/Agile Data Mart

Reference • Yodobashi, RedBull, Centrica, NongFu • Coinstar, American Airlines, Citigroup Customers Springs, Honeywell • comScore, Nielsen, United States Internal • Medtronic, Inc, BSH (Bosch und Revenue Service Siemens), Colgate, Ferrero • Korean Customs, China Telecom

Pricing and Deal HANA is priced using 2 pricing variables: For more information see Global Pricing Size Range • The volume of data loaded and stored in SAP HANA (in 64GB memory blocks; 1 unit=64GB; minimum of 1 unit must be licensed) • The number of users who interact with SAP HANA Note: SAP HANA software is not discountable • For more information see Global Pricing