Business Project Day 2
Business Project Day 2
Marketing Director
Congratulations! You have been given a $350,000 budget to create a marketing & advertising campaign for new services your company is offering. I don’t know where the money came from – it just showed up all of a sudden!! You must do some research online to research people you are going to use to get spread the word on you company. At first you thought that was a lot of money, but then you started seeing the prices to advertise in some pretty popular shows. It was shocking to say the least.
Step 1: There’s still a little bit you don’t know about this area of the business, so you need to brush up on your marketing vocabulary. Define these words below:
1. Flash:
2. HTML:
3. Shopping Cart:
4. Web Host:
Step 2: List the prices of 30 second commercials airing in each of the shows (as of December 2011) below using this web site or this site if the first one is blocked (I really hope the first one isn’t blocked):
Name of Show / Price20/20
90210
American Idol
Private Practice
30 Rock
Castle
CSI
Glee
Modern Family
Sunday Night Football
The X Factor
The Voice
Note: These prices do not include the costs for making the commercials, only the money that is owed to each network to air during these shows.
List the name of one of the shows listed above that you think would be good to advertise your company: ______
Why did you pick this show?______
What group of people do you think mostly watch the show you listed above (circle only one):
Teenagers Women ages 18-44 Men ages 18-44
Step 3: Now it’s time to step it up with your company’s online presence. Provide the requested information below to display your research. Underlined words are hyperlinks to helpful sites on the Internet.
When do you have to pay money to Google with Google’s AdWords? ______
You’ve heard good things about Web Designer Express. Now it’s time to see how much they will charge your company to develop your company’s web site. Provide comparison information using the following criteria:
Criteria / Business GoldPackage / Website (CMS 3)
Package
Costs
Number of HTML pages
Is a PayPal button included? (yes or no)
Is a dynamic flash button included? (yes or no)
Is custom shopping cart included? (yes or no)
Members area? (yes or no)
Custom flash? (yes or no)
Which package do you think your company should use? Hint: Remember your budget. Everything must come out of the $350,000 budget you’ve been given. ______
Every web site needs someone to host the site. Complete the chart below based on hosting prices of Web Designer Express.
Criteria / Platinum Host / Prestige HostCost/yr / Note: this will require a math problem!
Hosting Space
E-mail boxes
Bandwidth
Hosting space
Data bases
Director of Operations
Let’s be honest, sometimes you don’t quite know what to do in your new role and it can be frustrating. Today is a day to truly understand what your role in the company is all about and to get information on some of the best Operations Directors in the business.
Step 1: Complete this paragraph: A member of ______management, the ______ensures that a company's ______activities run ______. These ______often set ______to ______how efficiently and effectively the ______is operating. Most of their time may be spent ______and ______business ______ranging from office ______to real estate ______. Accordingly, ______of operations may be ______for overseeing the ______of other upper-level ______executives.
What are the requirements for a Director of Operations?
What is an MBA?
Step 2: Set your sights higher. Take a look at America’s highest paid CEOs. Complete the chart below.
John H Hammergren
Ralph Lauren
Michael D Fascitelli
Jeffery H Boyd
Robert A Iger
Howard D Schultz
Gregg W Steinhafel
Lew Frankfort
Louis C Camilleri
Sales Director
Step 1: Find out more about your new job!
1. List ALL of the responsibilities of a sales director listed on this site (13 in all):
2. List the 6 requirements of a sales director:
Step 2: You’ve got big dreams, but right now your company is still counted as “small.” But that’s okay – you’re in good company. Perhaps this Forbes list of America’s best small companies will brighten your day. Supply all missing information from each row.
Rank / Company / Sales / Sales Growth1 / Questcor Pharmaceuticals
2
3
4
6
10
13
15
17
20
Human Resources Director:
Use math to figure out the amount owed to each employee listed below based on their time card and the amount they earn per hour:
Employee 1. Hourly wage: $8.33
Amount Owed to Employee 1 (before taxes): ______
Amount Owed to Employee 1 (after 20% tax has been taken out of check): ______
Amount Owed to Employee 1 (after $30 insurance has been taken out of check): ______
Employee 2:
Write your Company Name Here: ______Time Sheet
Tuesday, October 09, 2012
Employee Name: Sandra Roberson
Employee Number: 1612 Department: Customer Service
Supervisor (write the Operations Director Name here): Extension: 701
Date / Start Time / End Time / Regular Hours / Overtime HoursNote: Overtime Pay=Amount of Hours worked x 1.5 of the regular pay
Example: overtime hours = 2
Regular pay = 15.27 per hour
Overtime pay= 22.91 per hour
Total pay earned from 2 hours of overtime = $45.81 / Total Hours
8/27 / 8:30 / 8:30 / 8 / 3 / 11
8/28 / 8:30 / 7:30 / 8 / 2 / 10
8/29 / 8:30 / 7:30 / 8 / 2 / 10
8/30 / 8:30 / 5:30 / 8 / 0 / 8
8/31 / 8:30 / 5:30 / 8 / 0 / 8
9/3 / 8:30 / 12:30 / 0 / Holiday Pay is the same as Overtime Pay!
4
9/4 / 8:30 / 5:30 / 8 / 0 / 8
9/5 / 8:30 / 5:30 / 8 / 0 / 8
9/6 / 8:30 / 5:30 / 8 / 0 / 8
9/7 / 8:30 / 5:30 / 8 / 0 / 8
TOTALS:
Amount Owed to Employee 2 (before taxes): ______
Amount Owed to Employee 2 (after 20% tax has been taken out of check): ______
Amount Owed to Employee 2 (after $30 insurance has been taken out of check): ______