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Value (marketing)
Advertising and the Creation of Exchange Value
Conceptualization of Perceived Value Pricing in Strategic Marketing
Trust, Value and Engagement in Advertising
The Impact of Sexuality in the Media
The True Value of Pricing from Pricing Strategy to Sales Excellence the True Value of Pricing
Roles of Brand Value Perception in the Development of Brand Credibility and Brand Prestige Chihyung Ok Kansas State University,
[email protected]
The Marketing Plan
“Value” in the Theory of Marketing
Valuing a Celebrity's Right of Publicity
A Summary of Thinking on Measuring the Value of Marketing
Consumer Shopping Value Post-Print
Customer Lifetime Value: Marketing Models and Applications
Marketing Research Agenda for 2020
Perspectives on the ROI of Media Relations Publicity Efforts
Advertising Value Equivalence—PR's Orphan Metric
Ethical Judgments of Sexual Appeals in Advertising Image - Based Products to Teens Daniel Korn University of Rhode Island,
[email protected]
Basic Marketing Research: Volume 1 Handbook for Research Professionals
Opt-In Value Exchange Advertising* Playbook for Brands
Top View
Consumer Perceived Advertising Value and Attitude
Marketing Plan Outline
Brand Value and New Product Quality — Measurement, Theory, and Evidence
EQUIVALENT-VALUE PRICING Abstract Introduction
Consumer Value
The Marketing Plan Outline
Value Retail’S Downfall? Heknew Downfall? Retail’S Bevalue to Going Italy Or to Company Tohis Weretherelimits His Guest
The Advertising-Value-Equivalent (Ave) Method in Quantifying Economic Values of Public Relations Activities: Experience of a Public- Listed Company in Malaysia
“The Value - Brand Trust - Brand Loyalty Chain: an Analysis of Some Moderating Variables”
2021 Global Marketing Trends Find Your Focus About the Deloitte CMO Program
The Effect of Advertising on the Market Value of Firms: Empirical Evidence
The Power of Point of Sale Improving Growth, Profit, and Customer
Is Promotional Merchandise Worth the Investment?
10 Reasons to Sell Corporate Gifts
Value-Based Marketing & Pricing
The Impact of Sexuality in Advertisements on Consumers Purchase Behaviour: a Social Media Perspective
Digital at Point of Sale
Economics of Sex in Advertising: Are Men More Receptive to the Provocation?