RICH NATURALS

1 2 3 4 5 6 7 8 9 10 DARKEST NATURAL DARK NATURAL MEDIUM NATURAL NATURAL DARK NATURAL MEDIUM NATURAL LIGHT NATURAL VERY LIGHT NATURAL LIGHTEST NATURAL BROWN BROWN BROWN BLONDE BLONDE BLONDE BLONDE BLONDE

BLUE BLACK ASH INTENSE ASH

1.11 5.1 6.1 7.1 8.1 9.1 10.1 10.01 6.11 7.11 BLACK LIGHT ASH BROWN DARK ASH BLONDE MEDIUM ASH BLONDE LIGHT ASH BLONDE VERY LIGHT ASH BLONDE LIGHTEST ASH BLONDE LIGHTEST SOFT ASH BLONDE DARK INTENSE ASH BLONDE MEDIUM INTENSE ASH BLONDE

PEARL SAND

8.21 9.21 10.21 9.2 5.32 6.32 7.32 8.32 9.32 5.35 6.35 7.35 LIGHT ASH VERY LIGHT VIOLET ASH LIGHTEST VIOLET VERY LIGHT VIOLET BLONDE LIGHT GOLDEN DARK GOLDEN MEDIUM GOLDEN LIGHT GOLDEN VERY LIGHT GOLDEN LIGHT GOLDEN DARK GOLDEN MEDIUM GOLDEN BLONDE BLONDE ASH BLONDE VIOLET BROWN VIOLET BLONDE VIOLET BLONDE VIOLET BLONDE VIOLET BLONDE BROWN MAHOGANY BLONDE MAHOGANY BLONDE

ICED BROWNS

6.37 7.37 5.53 6.53 7.53 4.66 5.66 6.66 7.66 DARK GOLDEN MATTE MEDIUM GOLDEN MATTE LIGHT MAHOGANY DARK MAHOGANY MEDIUM MAHOGANY MEDIUM INTENSE LIGHT INTENSE RED DARK INTENSE RED MEDIUM INTENSE BLONDE BLONDE GOLDEN BROWN GOLDEN BLONDE GOLDEN BLONDE BROWN BROWN BLONDE RED BLONDE

SUPER REDS REDS

4.66S 5.66S 6.66S 5.26 6.26 7.4 8.4 9.4 6.45 7.45 MEDIUM SUPER INTENSE LIGHT SUPER INTENSE DARK SUPER INTENSE RED LIGHT VIOLET RED DARK VIOLET RED MEDIUM COPPER LIGHT COPPER VERY LIGHT COPPER DARK COPPER MEDIUM COPPER RED BROWN RED BROWN BLONDE BROWN BLONDE BLONDE BLONDE BLONDE MAHOGANY BLONDE MAHOGANY BLONDE

MAHOGANY LIFTING INTENSIFIERS REINFORCER

6.56 4.65 5.65 6000 410 000 5.3 6.3 7.3 8.3 9.3 DARK MAHOGANY MEDIUM RED MAHOGANY LIGHT RED MAHOGANY RED INTENSIFIER ASH INTENSIFIER LIFTING REINFORCER LIGHT GOLDEN BROWN DARK GOLDEN BLONDE MEDIUM GOLDEN BLONDE LIGHT GOLDEN BLONDE VERY LIGHT GOLDEN BLONDE RED BLONDE BROWN BROWN

BEIGE ENERGY SERIES

11.20 11.21 7.13 8.13 9.13 7.31 8.31 9.31 10.31 11.00 11.11 0SS VERY LIGHT ASH MEDIUM GOLDEN LIGHT GOLDEN VERY LIGHT GOLDEN LIGHTEST GOLDEN SUPER HIGH LIFT SUPER HIGH LIFT SUPER HIGH LIFT SUPER HIGH LIFTING MEDIUM ASH LIGHT ASH SUPER HIGH LIFT GOLDEN BLONDE ASH BLONDE ASH BLONDE ASH BLONDE ASH BLONDE NATURAL BLONDE VIOLET BLONDE VIOLET ASH BLONDE REINFORCER GOLDEN BLONDE GOLDEN BLONDE INTENSE ASH BLONDE

YELLOW COLOR YELLOW TARGET ENERGY SERIES TONE-ON-TONE CREATOR 1:2 * In case of toning partial Tone-on-tone coloring, toning and coverage 5 Vol. - 1.5% 10 – 20’ lightening techniques to with Tone-On-Tone Creator 30 ml 3 ml avoid lifting the natural base, use the mixing ratio 10:5 Gray coverage and tone-on-tone color 10 Vol. - 3% 25-35’ mixing (Example: 30 ml Yellow Color Gray coverage and 1 level of lift 20 Vol.- 6% 35-40’ + 60 ml Peroxide 5 Vol+ 15 ml Gray coverage and 2 levels of lift 30 Vol.- 9% 40-45’ RATIOS Tone-On-Tone Creator). 60 ml Gray coverage and 3 levels of lift 40 Vol.- 12% 45-50’ 4 levels of lift with Energy Series 40 Vol.- 12% 45-50’ 10:1* AND VOLUMES 4-5 levels of lift with Energy Series + 0SS 40 Vol.- 12% 50-55’

COLOR LEVEL 1 Black 2 Darkest brown HOW TO READ A SHADE NUMBER EXAMPLE indicates a secondary 3 Dark brown TONE VALUES red tonal value • The first number of each shade indicates the level of depth numbering 4 Medium brown 1 Ash (blue base) of the shade. 5 Light brown 2 Irisè (violet base) • The second number indicates the primary tonal value. 5.26 SYSTEM 6 Dark blonde 3 Gold (yellow base) • The third number indicates the secondary tonal value. 7 Medium blonde 4 Copper ( base) • When the second and third numbers are the same, it means indicates the color indicates a primary 8 Light blonde 5 Mahogany (red violet base) that the shade has an intense tone. depth is light brown iridescent tonal value 9 Very light blonde 6 Red (red base) 10 Lightest blonde 7 Matte ( base)

GOLDEN In order to achieve maximum coverage of / hair with shiny results that correspond to the desired tone and intensity, you must MATTE select the most suitable Yellow peroxide volume based on the desired degree of lightening, follow the indicated leave-in time and, above COPPER all, create the correct mixture based on the following ranges: cool colours warm colours RICH NATURALS covering Use on their own for extremely natural and rich color, mix with a choice of Fantasy shades for maximum coverage. ASH RED FANTASY SERIES GREY/WHITE HAIR MAHOGANY For vibrant and luminous tones. For optimal coverage, mix in a 1:1 ratio with shades of Rich Naturals. VIOLET

000 LIGHTENING INTENSIFIER A without that intensifies the lifting power of the Yellow Color shades (except for the Energy Series), adding up to one extra level of lift. To optimize its potential, mix the 000 Bleaching Intensifier in equal parts (1:1) with the chosen shade of Yellow Color. The mix ratio with the oxidant remains 1:1.5 special 6000 - RED INTENSIFIER A special shade of pure red, which enables you to intensify the red, mahogany and copper shades. SHADES For a very intense result, mix with the chosen shade of Yellow Color in equal quantities (1:1). 410 - GRAPHITE A special shade of blue-grey, which allows you to accentuate the ash and shades, or to correct undesired copper tones. Based on the desired result, use according to the table below:

LEVEL OF COLOUR 1 2 3 4 5 6 7 8 9

Grams of 410 to add for 9 g 8 g 7 g 6 g 5 g 4 g 3 g 2 g 1 g every 50 g of Yellow Color

ENERGY SERIES Yellow Color Energy Series enables you to achieve up to 4 levels of lift if applied to a natural base no darker than light brown (level 5). The mix ratio is 1:2 with 40 vol Yellow Peroxide and processing time is 45-50 minutes.

OSS SUPER LIGHTENING INTENSIFIER Yellow Energy Series, when mixed with the 0SS Super high lifting reinforcer, achieves up to 5 levels of lift on natural hair, starting with a natural base no darker than level 5. The mix ratio is 1:2 with 40 vol Yellow peroxide and the processing time is 50-55 minutes. To optimize its potential, mix the 0SS Super high lifting reinforcer in equal parts (1:1) with the chosen shade of Yellow Color Energy Series.

THE TECHNICAL TIP: sos damaged hair and sensitive scalp An extraordinary double action serum with Pro-Complex, a mix of protective active ingredients, and Aloetrix to use during color and bleaching treatments: applied directly to the scalp, it protects and soothes, for an immediate feeling of comfort; PROTECTIVE OIL mixed with the cream, it helps to protect the hair fiber without affecting the performance of the color or bleach. Method of use: for soothing action, apply the contents of one vial (13 ml) directly to the scalp and proceed with the technical treatment. Alternatively, mix the contents of one vial (13 ml) for every tube of color or every 60 g of bleaching powder, after adding the developer. ** ! ! Aloetrix even after even . THE TOUCH AND SILKY TO IS SOFT HAIR THAT AN EXTRAORDINARY COMBINATION BASED ON BASED COMBINATION AN EXTRAORDINARY ALOE VERA, PROTEIN AND UV FILTER FOR FOR AND UV FILTER PROTEIN WHEAT VERA, ALOE Color appears appears Color month recently applied, applied, recently 1 + 106% + long lasting long extraordinarily **** *** COMBABILITY THAT COMBABILITY shine IMPROVES PROGRESSIVELY IMPROVES Unbeatable AFTER EACH COLOR TREATMENT TREATMENT COLOR AFTER EACH + 64% + Argan Oil Argan WOMEN THROUGHOUT THE WORLD. THE WORLD. THROUGHOUT WOMEN SHINY HAIR. LUMINOUS AND SHINY INCREDIBLY FOR AN EXTRAORDINARY ELIXIR OF BEAUTY, USED AS A USED AS ELIXIR OF BEAUTY, AN EXTRAORDINARY BASIC COMPONENT FOR COSMETIC TREATMENTS BY BY COSMETIC TREATMENTS FOR COMPONENT BASIC Amplified Amplified of the hair the of cosmetic effect effect cosmetic **** IMPROVED COMBABILITY MEASURED ON DAMAGED HAIR, AFTER 3 TREATMENTS WITH YELLOW 5.66 WITH YELLOW AFTER 3 TREATMENTS HAIR, ON DAMAGED MEASURED COMBABILITY **** IMPROVED * *** HAIR TREATED WITH YELLOW COLOR GAINS UP TO +106% MORE SHINE THAN THE MAIN COMPETITOR. INSTRUMENTAL TEST ON RED SHADE 5.66. ON RED SHADE 5.66. TEST INSTRUMENTAL COMPETITOR. +106% MORE SHINE THAN THE MAIN UP TO GAINS COLOR WITH YELLOW *** HAIR TREATED ARGAN OIL. ARGAN coverage Impeccable Impeccable MAXIMUM PROTECTION FOR MAXIMUM PROTECTION . *APPLICATION TESTS ON MODELS. /**AFTER 12 SHAMPOOS, YELLOW COLOR KEEPS UP TO 80% OF COLOR INTENSITY, MORE THAN THE MAIN COMPETITOR. INSTRUMENTAL TEST ON OUR RED SHADE 5.66. TEST INSTRUMENTAL MORE THAN THE MAIN COMPETITOR. INTENSITY, 80% OF COLOR KEEPS UP TO COLOR YELLOW /**AFTER 12 SHAMPOOS, ON MODELS. TESTS *APPLICATION CRYSTALLIZED AND CRYSTALLIZED ALOETRIX 100% HAIR’S NATURAL BALANCE HAIR’S NATURAL

PP021900 Permanent colour Permanent WITH FORMULA EXCLUSIVE ENRICHED WITH PRECIOUS MICROPIGMENTS LIGHTENS AND IT CONTENT, ALKALINE AGENT LOW ITS TO THANKS ENSURING GENTLY, VERY YOUR